This may relate to how you set up your categories in a store
Visit several stores and see what sellers do... Some sellers do not know how to use a store to advantage... and all in relation to naming categories.... and then ordering the categories-subcategories in the navigation column.
The names in store categories.... Some headings or some words in headings could be in all caps... others can be caps first letter only...
For names I use as few words as possible... but the words should be very descriptive of what is within that category...
The order in the left Navigation column in a store. is important
You can have up to 300 categories-subcategories. Subcategories add to the ease with which a potential buyer will find items in the store.
A main category can have several subcategories with each subcategory being further divided into a series of additional Subcategories is possible, A bit like a pyramid.... with the main category title at the top and everything branching out below into subcategories level 1 and the subcategories within subcategories...
The question becomes.... Is it enough to have main categories.... or main categories with subcategories?.. The answer is most likely.... how many listing end up in each subcategory.... I like to keep that number low in that final subcategory..... usually no more than what could be viewed in one page....50 listings... but sometimes in a very focused subcategory I will go higher with respect to number of listings in that sub category.
And I was constantly adjust categories as I added to the store over the last few years..... The category and the order is relatively constant right now... and close to a maximum at about 275-280 categories-subcategories...
The left navigation column can also be set to be viewed with each listing on eBay
Everything is under ... Manage My Store... under the Account TAB
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It is a few years now that auction listings and store listings showed up together in a search..
Many asked what the advantage of a store was.
Without a store all of a seller's listings are found spread out based on eBay categories where the listings were placed..
With a store everything is placed in order within a seller's choice.... eBay categories can be used... However, well defined categories work best.
and then potential buyers find a seller's store and may choose to come to a store before doing a broad search across eBay.
A big factor with a store is the potential for multiple purchases by a single buyer.... an advantage in relation to the cost of postage....
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and then... Potential buyers have to know how to navigate a store effectively.
How effective depends on how the seller has set up the store...
