@around_again_records wrote:
Shortening my listings to 800 characters
I know this is only obliquely related to the topic at hand, but since you mentioned the matter of shortening listing descriptions, I thought I'd suggest the following, which I hope might save you some time and aggravation, if it isn't too late. Basically there are 2 choices to avoid the "bots" writing your listing summary -- either keep the entire description to 800 characters, or flag with HTML codes the exact wording that you want eBay to display as your own summary.
I've reproduced below Raphael's explanation about this from one of the weekly sessions in the spring of 2016. As he suggests, save the HTML tags somewhere and just copy and paste them to delineate your summary text as required.
As for the Product Catalogue, I have no suggestions to offer because, thank heavens, I don't have to use it for my items (one of the very, very few advantages on eBay of selling OOAK or vintage items -- at least so far). It sounds like yet another dysfunctional monster eBay has created. I feel for you guys!
"Here is an example, from our announcement FAQ, of the actual coding that you'll be able to use for specifying which part of your description should be used as a summary. I have highlighted the HTML tags so you can spot them easily:
<div vocab="http://schema.org/" typeof="Product"><span property="description">This paragraph contains almost 800 characters of text to be displayed in the mobile item description. And the text in this paragraph through this sentence contains 250 characters, which is the amount we will display without any actions on your part. When you tag this paragraph with these simple HTML breaks, the content will be displayed to shoppers looking at your item. This will allow the shopper to see the key information you want to display, without them having to click through to the complete description. If your complete description is 800 characters or less and uses basic HTML we will display the entire description without any action by you—so the best practice is to keep it within 800 characters. If you have a long description, make it easy for your buyers by using this option.</span></div>
If you save these tags somewhere and just like in the example, put them at the beginning and end of the text you want to use as a summary, you'll be all set."