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Offering free shipping

Offering free shipping

(19 Replies / 388 Views)
Offering free shipping
Feb 10, 2012 04:48 PM

The more I read in here the more compelling it seems to offer free shipping, it does seem like a double edged sword: the buyer looks at it and says "oh wow free shipping" but then looks at the price and says "gee that’s over priced"  obviously you have to account for the shipping and fees in the price, I see no point as some seem to be forced to do and sell at a loss....business 101. The biggest advantage I see is if you ship free and do 1 day shipping you take those 2 dsr scores out of the hands of the buyer because there automatic 5's

 

Thoughts ...... Comments

 

Thanks

Joe

Last Post
by pocomocomputing (556 ) View Listings
(1 of 19)
Re: Offering free shipping
Feb 11, 2012 12:46 AM

The DSRs are a bonus.

Even though most people are smart enough to understand that the price includes the shipping, we still love the "free"part.

Here's another example. "We pay the tax" sales. Of course the seller is remiting taxes. There is no cheating going on. All that is really happening is that the price has been reduced by a percentage to allow the normal retail price to include tax.

Retailers know they will do better with "Taxes Paid" promotions, which reduce the customer's payment by 15% (or so) than they would by offering 25% or 30% off the regular price,then addingthe tax.

Or "No payments for 18 months". Very effective. And if you are not ready to pay in full at the end of that 18 months, you will be paying 30% or more to the finance company.

Or "BOGO" which is just a variation on the 25% off sale. Buy one for $50 get one free OR Buy two for $50- which is cheaper?

 

We know we are being suckered, but it's fun to pretend we are cheating the taxman or getting something free. And then with the money we "save" , we will buy a lottery ticket.

Freedom 6/49!

(2 of 19)
Re: Offering free shipping
Feb 11, 2012 09:39 AM

I offer Free shipping.  Yes the Postal charge is in the item price.  I was convinced by Ebay to go the Free shipping route because buyers were leaving low dsr ratings.  While charging an S&H fee I was unaware that buyers were leaving low star ratings for S&H fees.  No buyer complained to me via email.  These low DSR'S added up to 17 strikes against me.  So Ebay sent me notes saying what a bad seller I was.  Now I get monthly Ebay warnings telling me to shape up.  NOT FAIR AND UNABLE TO RECTIFY!!!

So.....life goes on and I still walk the dog, go to work, sell on Ebay....lawwdy dah hoo hum......

(3 of 19)
Re: Offering free shipping
Feb 11, 2012 09:44 AM

As a buyer I like free shipping because it makes transactions less complicated.

(I do think it cheapens items because the Free Shipping thingy looks so kitchy.)

 

On the whole....... IMO......It's nice for sellers who limit sales to their own country.

Aside from considerations related to one's place in the search.....

I don't think it necessarily helps sales when compared to moderate shipping costs.

 

I feel that it's a very bad idea for sellers shipping internationally unless they can offer Free Shipping to everyone across the board....

 

and that is very hard to do....... not impossible....... but it depends on the item.

Each item is different, not only in terms of actual shipping cost but profit margin.

 

(Just an observation: Some items are so high priced it's amazing that sellers don't just absorb the cost of shipping.....

but most do not.)

 

In short, when buyers see that they are expected to pay full pop for shipping while others are getting shipping included in the price of the item they resent it.......... as they should.

 

 

(4 of 19)
Re: Offering free shipping
Feb 11, 2012 10:04 AM

its-not-me, I ship internationally and I offer free shipping to my buyers in Canada and US. However, I don't expect my overseas buyers to pay full shipping price too! What I do is charge them a discounted shipping price so that they don't feel like they are being overlooked. I state in my TOS that overseas customers shipping is discounted, since we all know that shipping isn't really free, its included.

 

Actually when I first started offering free shipping I called it Shipping Included in my TOS but found that buyers liked the words Free Shipping better!

(5 of 19)
Re: Offering free shipping
Feb 11, 2012 11:15 AM

its-not-me, I ship internationally and I offer free shipping to my buyers in Canada and US. However, I don't expect my overseas buyers to pay full shipping price too! What I do is charge them a discounted shipping price so that they don't feel like they are being overlooked. I state in my TOS that overseas customers shipping is discounted, since we all know that shipping isn't really free, its included.

 

That sounds like a perfect solution.

 

My items are all over the board in relation to shipping costs, and even though I'd like do Free Shipping it's too complex becaue I wouldn't do it without doing it to all destinations.

 

My compromise is to charge everyone much less for shipping than my cost.

 

The last thing I want is to lose sales because of shipping costs and I think that sellers might be surprised at how often that happens.

 

Buyers feel much better about a higher item price than they do about high shipping costs.

 

 

(6 of 19)
Re: Offering free shipping
Feb 11, 2012 12:12 PM

" I see no point as some seem to be forced to do and sell at a loss....business 101"

 

Business 101 - I wrote the book! :)

 

Nobody is forced to sell anything at any price resulting in a "loss".

 

It is important to distance oneself from eBay for a minute.  You are in the "mail order business" (also known as direct marketing).  eBay is the venue (or one of the venues) you have selected to reach millions of potential buyers.

 

You are free to sell (almost) anything at whatever price you wish.  You may include the shipping cost in the price of your item as many sellers do or offer a lower price and charge the shipping extra.  (Top Rated Sellers pay lower fees when offering "free shipping")

 

When selling on eBay, rules specific to eBay apply, such as a requirement to offer online payment (PayPal, your own merchant account or a few authorized online payment processors).

 

Then eBay will suggest sellers offer at least 14 day return policy - for better coverage through Best Match

 

eBay will also suggest sellers include the shipping charge in the price of the item - for better coverage through Best Match

 

At the end of the day, Business 101 will tell you to make your advertising (listings on eBay or elsewhere)  as attractive to buyers as possible.  For example, if you offer to ship to the USA by "small packet", show the shipping charge you want to charge to your buyers in the listings. Since you are competing mostly with US sellers, it makes sense to price your shipping charge competitively with them and adjust your selling price accordingly.

 

In my book, I tell eBay sellers to always keep a positive approach in their listings.  I suggest sellers avoid stuff such as "An error in My favor...", "this does not apply if you...", "Shipping cost may include:  the cost of the package (the box or the mailer) packing materials, labels, insurance, currency conversion, Ebay and PayPal fees, packing tape, " (it is against eBay written rules to include fees in the shipping charge), "Feedback and DSR ... can mean lower listing fees, lower shipping fees, better placement in searches", "If you    feel I have not done a great job...", etc...

 

KISS - Stay positive and positive always.

 

Good Luck.

 

PS - Be considerate when leaving feedback. Leaving negative feedback for your sellers because a $0.99 e-book has not been received in seven days (???) may be seen by your buyers and leave a negative impression.  It may be best to use a different ID for buying/selling.


(7 of 19)
Re: Offering free shipping
Feb 11, 2012 03:26 PM

Since you are competing mostly with US sellers, it makes sense to price your shipping charge competitively with them and adjust your selling price accordingly.

 

 

Pierre, I've seen you contradict yourself on this point a number of times and from different angles as well.

 

I've finally decided to ask you about it....... :).

 

Here is seems like you are suggesting that Canadian sellers charge First Class International shipping costs.

 

 

That's exactly what I've been posting over and over......

 

However,  many times when I have posted that Canadian sellers have to compete with US shipping costs if they want to compete with US selelrs...... you've outright disagreed with me on this exact issue.

 

Now you seem to be stating just that.

 

 

 

In the same vein, you are also unclear because you have often taken issue with my posts when I suggest that sellers charge buyers for the less expensive methods of shipping.

 

When I've pointed out that the perks that go with upgraded methods of shipping only benefit the seller so the seller should foot the bill you've posted that you disagree with this point as well.

 

 

These contadictions are confusing and make it difficult to understand your position, and since it seems that you have written a book I'm sure you that you'd like to be clear about where you stand on these issues.

 

(8 of 19)
Re: Offering free shipping
Feb 11, 2012 05:03 PM

"seems like you are suggesting that Canadian sellers charge First Class International shipping costs."

 

NO.

 

"seems like you are suggesting that Canadian sellers charge First Class International shipping costs."

 

???

 

"you have often taken issue with my posts when I suggest that sellers charge buyers for the less"

 

???

 

"the perks that go with upgraded methods of shipping only benefit the seller so..."

 

???

 

 


(9 of 19)
Re: Offering free shipping
Feb 11, 2012 05:10 PM

I think you may be confused between the shipping service a seller should use and the shipping charge a seller should charge the buyer.  Two different things.

 

Personally, as stated over and over on these boards, I have always felt "free shipping" is the best method in most instances - except for low value transactions (under $25).

 

For years, well before eBay instituted the DSRs system, I offered "free shipping" on $25+ transactions.

 

On the other hand, I realize it is not always possible depending on the type of goods one sells.

 

However, as stated above, if a seller sells "stuff" to the US  marketplace where most competitors charge $4 shipping (for example), then it makes sense to charge $4 shipping when selling to the same marketplace. 

Unless you are competitive, there is no point wasting your time and money listing on eBay.  The $4 shipping charge has nothing to do with actual shipping cost.

 

 


(10 of 19)
Re: Offering free shipping
Feb 11, 2012 05:12 PM

"confusing and make it difficult to understand..."

 

Many of your posts deal with being a buyer and a seller at the same time. That may be confusing to some.

 

I think it is always best to deal with one side of a transaction at the time. There are conflicts of interest attempting to be on both sides of the fence at the same time.


(11 of 19)
Re: Offering free shipping
Feb 11, 2012 05:49 PM

"confusing and make it difficult to understand..."

 

Many of your posts deal with being a buyer and a seller at the same time. That may be confusing to some.

 

I think it is always best to deal with one side of a transaction at the time. There are conflicts of interest attempting to be on both sides of the fence at the same time.

 

I agree that buyers and sellers have a lot of difficulty seeing transactions from the other side.

 

However, that does not mean trying to understand what it's like from the other's perspective isn't something to strive for.

 

That's why I present both sides.

If that's confusing it shouldn't be.

 

 

In relation to your response to my questions about shipping, I'm still confused.

 

I've always stressed that the shipping a seller uses is not necessarily the same as what a seller charges for, but that's not where you've contradicted yourself.

 

Just when I think I've understood your position........ you post a contradictory view point.

 

Had you not indicated that you've written a book I wouldn't have mentioned it.

 

 

 

(12 of 19)
Re: Offering free shipping
Feb 11, 2012 06:08 PM

Call me "old fashioned" if you wish but I really prefer to deal and converse with folks knowing who they are, what they sell, what they buy, not hiding behind a posting ID.

 

Many other posters use posting IDs, yet they have known regular buying or selling IDs.  We know who we are dealing with.  So much easier. :)

 

Talking of "contradiction" without references requires proving a negative.  Impossible.


(13 of 19)
Re: Offering free shipping
Feb 11, 2012 08:21 PM

I really prefer to deal and converse with folks knowing who they are, what they sell, what they buy, not hiding behind a posting ID.

 

 

Talking of "contradiction" without references requires proving a negative.  Impossible.

 

............. and yet here you are:  Conversing with someone with an id of the type you prefer not to converse with..... :)......... and you have done so many many times.

 

Not just with me..... you converse with all of us.

I am not alone.  As you know many posters have posting ids.

 

You say that you know their selling ids as well?

That seems strange to me and hard to believe.  Really?

 

 

You are suggesting that what I say would mean more to you if you could see what I buy and sell?

 

 

That makes no sense.

 

 

What I said was that I no longer know where you stand on many issues becuase you posted contradictory viewpoints a number of times.

 

That's OK........ it happens ........ but you say have written a book and that is the only reason I questioned it.

 

The id I use to question that with should not matter to you.

The facts are the same.

;).

 

 

(14 of 19)
Re: Offering free shipping
Feb 12, 2012 10:31 AM

Each Canadian seller does something unique for  the inventory they sell on ebay.... I know I do....

 

People come here and ask questions... they want answers.... and many a time the answer  has to be unique to the inventory they sell.

 

If you come here with a posting ID there is no way to verify how a question relates to what you sell... Or Buy

 

It is perhaps because of this  that you get contradictory answers.... Maybe there is no answer 

 

and many times  someone will state a problem....  that in reality is  only a part of selling on eBay where  other sellers have made an adjustment... with some measure of unhappiness  that disappears quite quickly.... usually...

(15 of 19)
Re: Offering free shipping
Feb 12, 2012 11:38 AM

 

If you come here with a posting ID there is no way to verify how a question relates to what you sell... Or Buy

 

It is perhaps because of this  that you get contradictory answers.... Maybe there is no answer

 

and many times  someone will state a problem....  that in reality is  only a part of selling on eBay where  other sellers have made an adjustment... with some measure of unhappiness  that disappears quite quickly.... usually...

 

I was not saying that I have asked questions to which I have received contradictory replies.

 

I was saying that replies to questions posted here by others are  often contradictory.

 

When someone says things should be done a certain way one time, and then does an about face on that exact same issue  in another thread.......

It starts to seem argumentative.

 

 

 

(16 of 19)
Re: Offering free shipping
Feb 12, 2012 12:34 PM

As noted, sometimes the answer depends on the type of item being sold....or purchased.  While there are generally smart things to do...they don't apply in every situation.

 

Argumentative....seems like a lot of that going around.  I blame part of it on the February blahs/blues/blechs.

(17 of 19)
Re: Offering free shipping
Feb 12, 2012 12:46 PM

"The biggest advantage I see is if you ship free and do 1 day shipping you take those 2 dsr scores out of the hands of the buyer because there automatic 5's"

 

canadians cant meet the criteria for automatic 5 on the shipping time one anyway, which is the one most lose their trs status over

 

If you arent planning to sell enough to get to power seller/trs to have the discount it isnt worth worrying about.  You've got to be really bad to get the boot altogether,

(18 of 19)
Re: Offering free shipping
Feb 12, 2012 09:02 PM

your right shipping next day is no biggie but shipping to the us and having it delivered in 4 days is not really very realistic. I am surprised....well maybe not that ebay.ca would have the bar set so high knowing that 99.9% of Canadian sellers can't reach it, unless your charging for xpresspost shipping, its even 4 to 5 days for a package 17x17x3 225g would cost 31.96 who is going to buy a $10.00 item and pay $32.00 shipping...........I don't think I could ship inter provincial at a reasonable cost and guarantee 4 days......

 

Joe

(19 of 19)
Re: Offering free shipping
Feb 12, 2012 09:15 PM

The eBay system in Canada is based on the eBay USA system.  So eBay shipping policies are created for shipping by USPS for the USA. eBay Canada is expected to try and make the USA model fit on eBay Canada and work. 

 

So things like shipping with Delivery Confirmation is easy for USA sellers as almost all can get a DC for 19 cents or so. In Canada we cannot.

 

USPS mail system moves fast (until cutbacks get implemented this year?) so 4 day delivery is (was) possible.

 

Free shipping is easier in the USA because of lower rates, special flat rate boxes, media mail, etc. but not so easy in Canada.

 

Fact of life is that ecommerce is a bit easier in the USA by USA sellers to USA buyers.

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