eBay's search and marketplace visibility. | Selling

clairescustomizedcustoms · 2026-07-06T04:39:28.342210Z

I have a question about eBay's search and marketplace visibility.Is eBay search unified across its international marketplaces? For example, if I create the exact same listing on eBay.ca versus eBay.com, is there any difference in exposure or search visibility?I'm a Canadian seller, but about 90% of my sales go to U.S. buyers, so I'm wondering if it makes any difference which eBay site I use to create my listings.I recently heard someone say they list their items on eight different international eBay sites. Did I misunderstand what they meant, or is there actually a benefit to doing that?More specifically:Is there any recognized SEO or search visibility advantage to listing on eBay.com instead of eBay.ca for the exact same item?Does the marketplace where the listing is created affect where it appears in search results, or is visibility determined primarily by the buyer's location and other ranking factors?If there is a difference, how significant is it?

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eBay's search and marketplace visibility. | Selling | eBay Canada EN