Promoted Listings General Attribution Changes Coming To US & Canada January 13, 2026 | Selling

valueaddedresource · 2025-10-28T15:26:00.396000Z

It's official, the Promoted Listings General ad attribution changes rolled out to UK, EU, and Australia earlier this year are coming to US and Canada January 13, 2026. https://pages.ebay.com/sell/pl/attribution.html Starting January 13, 2026, for items listed on ebay.com, ebay.ca, and cafr.ebay.ca (and currently for items listed on ebay.co.uk, ebay.de, ebay.com.au, ebay.fr, ebay.it, and ebay.es): eBay will report an Attributed sale from a general campaign when a buyer purchases the same item that was featured in the ad that was clicked on by any buyer in the most recent 30 days. The ad fee is charged when a buyer purchases the promoted item from a general ad that any buyer clicked on in the most recent 30 days. The item must be promoted at the time of click and the time of sale. The ad fee is based on the ad rate in effect at the time of the sale.

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Promoted Listings General Attribution Changes Coming To US & Canada January 13, 2026 | Selling | eBay Canada EN