I ship orders almost exclusively via Canada Post Lettermail within Canada from Prince Edward Island, and have been doing so for 15+ years. My shipping policy is Economy Shipping 1-10 business days and my handling time is 1 business day. Shipping is included in all eBay listings (Free Shipping). Regardless of if I pick: Economy Shipping 1-10 business days Canada Post Lettermail 4-6 business days Standard Shipping 1-7 business days Canada Post Expedited Lite 1-8 business days "Free 4 day delivery" is being advertised to buyers in various parts of the country. I notice that Toronto and surrounding areas causes this incorrect estimate to be advertised to buyers. If I set the postal code to my very own postal code (C0A 1H5), it advertises 1-10 business days which reflects the shipping option I have chosen. If I set the postal code to Barrie, Ontario (L4M 0A2), it advertised Free 4 Day delivery. The estimated shipping timeframe needs to be adjusted so that regardless of postal code, it shows buyers 1-10 business days. All 4 shipping options mentioned above are affected by this. The amount of negative feedback and cases opened by buyers who don't receive their purchase in 4 days is very high accordingly. This is a recent change on eBay, and needs to be changed back to how it was previously.