Congratulations, sellers! Your ongoing commitment to great service continues to pay off. In the final four months of 2013, 4.6 million active users were added to eBay global marketplace and eBay sellers enjoyed a 13% annual increase in global sales.
To keep the momentum going, updates coming this summer will highlight and reward practices that create buyer satisfaction and repeat sales—and make it easier for you to deliver the services that make your listings stand out and sell.
New seller performance standards reward great service
Updates to eBay’s seller performance standards aim to reward sellers who provide great service with more visibility and potential sales. Included with these changes are important new safeguards to help you maintain your well-deserved status.
- Starting with the August 20 evaluation, a single new measure, the transaction defect rate, will replace the four individual detailed seller rating requirements for evaluating seller performance. This new rating may impact your status.
- The defect rate is the percentage of a seller’s transactions with one or more of the specific defects most predictive of buyers leaving eBay or spending less. A maximum 5% defect rate will be required for all sellers and a maximum 2% required to be a Top Rated Seller.
- In general, the lower your defect rate, the better your position in Best Match search results.
- To earn Top Rated Plus benefits on eBay.com, for sales from November 1 through December 31, listings from US Top Rated Sellers will need to offer the new holiday return option extending returns to January 31.
Make your return policy a competitive advantage
eBay continues to make it easier than ever to use your return policy to increase potential sales:
Category and item specific updates will help ensure buyers can browse and search quickly and easily. Find out whether your listings are impacted.
Get a complete overview of these important updates and how you might be impacted.
For more information
- Get details on the 2014 Spring Seller Update.
- Use the Seller Checklist to stay on top of important dates.
- Find out how you can update your listings quickly and efficiently with bulk editing tools.
- For additional insight, you’re also invited to talk with members of my staff during the next two days on a special discussion board we’ve set up for this purpose. Join me and other leaders from eBay in a Town Hall meeting on Wednesday, March 12, from 6:00 pm to 8:00 pm EDT.
- Register now for a special online workshop for valuable tips what you can do right now to stay on top with the new standards. Chose the date that’s best for you:
Thursday, March 13, 4:00 pm EDT
Wednesday, March 26, 2:00 pm EDT
Sincerely,
Michael Jones
Vice President
Merchant Development
