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Watermark Removal Policy Update

eBay Employee
eBay Employee

In September, as part of our Fall Seller Release, we announced that listings with watermarked images would be removed from eBay search results beginning on March 1, 2018. However, we have received significant feedback about our upcoming enforcement and for this and other business reasons have decided that we will not enforce the removal of watermarks in March 2018 as originally planned. We know this is a crucial time of year, and we want you to be able to focus completely on selling.


We know that buyers want to see products clearly before they make a purchase, and watermarks create a cluttered experience not consistent with retail standard. Watermarked images are also a primary reason Google rejects eBay-funded Google Shopping placements, meaning less visibility for your listings and decreased conversion.


As a result, we encourage you to remove watermarks from listings in order to enhance your reach and velocity on eBay.

Thank you to those who have already removed watermarks. We know in many cases this has been a significant effort. Because of those efforts, your listings will more likely be included in Google Shopping search, your products will be featured in our product-based shopping experience, and will be considered for our deals and seasonal promotions. And, eBay will even more delight buyers with a world-class retail experience.


We appreciate your efforts and always value your feedback.