I started on eBay a little over 2 1/2-years ago. Before selling, I purchased heavily for 3 months to understand all the ins and outs. From there I made a business plan and when I began selling, I exceeded my forecasts.
I was a bronze Power Seller in 3 months of selling and within another 5 months made it to Silver level despite loosing 75% of my US customers due to the Iraq situation.
I have adjusted many times as a result in changes from eBay, CP and other factors including our strengthened Cdn dollar from when I started. Those changes are natural in any business.
However things have continued to change such that I have to sell at least 30% more to make the same profit and the competition selling my main product items (musical instruments) has increased dramatically (copycats) with low-end merchandise that looks like the same quality as what I sell for a fraction of my cost (let alone my selling price).
With eBay's increase in fees this January and CP increasing my special rate by at least 40% starting April 18th, selling on eBay, in the way I planned 2 1/2 years ago, no longer makes economic sense. I would only be lining the pockets of those service companies to my business (eBay, PayPal and CP).
As an example, I brought in some lowish-end instruments in direct competition with my competitors and while I moved alot of them to keep my sales high, I was working that much harder for less money, paying more money in fees to eBay and tons of shipping charges to CP.
So I will be trading in my Silver Power Seller status at the end of this month for my freedom and will ocassionaly list different items on eBay where those items are unique, or obtained at a price that is a fraction of what they will sell for, returning the larger profit to me and not those previously mentioed service companies.
There are people who sell on eBay and are almost out of pocket in doing so in order to maintain their 100% positive FB and Power Seller level.
They have become 'conditioned' and would never make it in the real B & M business world where their goal is more centered around getting a pat on the back from every customer no matter what the cost is (Positive FB) than making a profit by year-end.
My goal on eBay was to make a specific return. If I cant make that return on eBay, then eBay isnt working for me, with thos products and it makes little or no sense to continue.
The most dramatic thing I have seen as a result of the eBay phonomenen is the incredible devaluation of historic values of antiques and collectables, where items once having a collector's blue book value of $2,000 are selling on eBay for $20.
The reasons are many and include, stolen goods, copycat items, people unaware of the value and simply selling the them for whatever anyone will pay etc etc etc.
At the same time, useless items such as potato chips shaped like the Virgin Mary are selling for thousands.
This is not a venue for me to form a business plan around any longer. It will simply become a place for me to place the ocassional listing similar to the Classifieds in my local newspapers.
Malcolm