Compliments of Business Wire: Why buyers are sooo concerned with tracking.
Verte Research Reveals Consumers Are Obsessed With Order Tracking, Visibility
Consumers rate shipment-to-delivery package tracking as the most important online ordering feature
“Customers are obsessed with tracking their packages, so real-time visibility into retailer supply chains is more important than ever,” said Yifat Baror, chief growth officer at Verte. “Our research reveals that a whopping 91% of consumers actively track their packages, 39% track them once a day, and 19% of Americans track their packages multiple times each day.”
The research also highlights a significant consumer preference for checking tracking information themselves as opposed to reaching out to customer service or a shipping company for assistance on the status of their orders and deliveries. According to the survey, 70% of American consumers would rather continue to check tracking information than connect with customer service or the shipping company if their product shipment is delayed.
But consumers clearly don’t like to wait, and most give retailers a short window of grace when it comes to delayed packages. More than 58% said that they believe two to six days past the expected delivery date is too long. More than a fifth (21%) are even harsher, saying that one day past the expected delivery is too much of a delay when waiting for a package. Only 6% of consumers said that they will tolerate situations in which a package is more than a week late.
Link to the full read:
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For eBay buyers it's really all they have to go on.
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