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Allow me to illustrate the problem. Such as with the new Best Offer emails, the seller cannot actually see the item that the offer is made on which is the opposite of helpful and didn't need to be changed.
Is the actual goal of this alteration to make these new emails so useless that sellers unsubscribe from this feature of Communications?
Clearly the marketing department doesn't talk to the usefulness department.
Oh my mistake, what am I thinking, there probably isn't a usefulness department 
It is a pain to me, I used to use the email titles during my process, now they are of no use, and of course the same suggestion 100s of times is lost anyway. (Plus I think they cause the message to take up more space, I've noticed the messages now are several times the storage size per message than used to be the case. I manage my (outlook) mailbox size and I'm down to keeping only 1 month of the notifications, whilst I used to be able to keep 3 months in the same space allotment)
In my mind a more useful marketing approach would be to send a targeted one time message or email to describe the marketing message in more detail, and move back to activity messages that contain useful information for the recipient.
