How does a change in promotion rate work?

maceep
Community Member

Hi if I set a promotion rate of 5% and leave it like that for 2 months.

 

And then one day I change it to 2% and it sells... am I charged an average or something?

 

Or am I charged 2%

Accepted Solutions (1)

Accepted Solutions (1)

tyler@ebay
Community Member

Hi @maceep - promoted listings operate on a 'cost per sale' basis. If a buyer clicks on your promoted listing and, within the next 30 days, buys the item it will count as a promoted listing sale and charge the ad rate that was selected at the time of the first click. 

 

For example:

  • A seller promotes a listing on April 15th and sets the ad rate to 6%
  • A buyer clicks on the promoted listing on April 17th
  • The seller changes the ad rate to 3% on April 20th
  • That same buyer purchases the item on April 21st
  • The seller will be charged the 6% ad rate, as that was the ad rate at the time that the buyer clicked on the promoted listing and they made the purchase within 30 days of their first click

Thanks!

Answers (1)

Answers (1)

As I understand it, you pay the percentage of the selling price that is on the item when it sells.

If it sells when the 5% is live, you pay 5%.

If it sells when the 2% is live, you pay 2%.

 

Promoted Listing are still very new, and there is not much experience with them among the sellers who are posting here.