I was including a nice letter with all of my sales explaining the DSR, I was sending a really nice thank you note, also. I emailed all of my customers when they would receive their items and my DSR for shipping and handling tanked at 4.3, I had never been under 4.6.
So I scrapped the nice letter on letterhead, I scrapped the little thank you letter, and I changed the way I send my emails.
NOW I scribble a THANK you note on the packing slip.
I send each customer an email telling them to REMEMBER this item is being sent from CANADA and not the USA, our shipping takes a little longer, so you should receive your parts on such and such day, or sooner.
My DSR to date has risen to 4.62 and rising!!!
Scrap the excess crap it doesn't work, well not in my case, check out my store it still says I will be closing this store at the end of the year.
Customers do not care about the frilly stuff, they just want the goods.
I used to tell the customers to leave feedback in the emails I sent. I DO NOT CARE ANYMORE.
ALL I CARE ABOUT is (1) providing the best service possible, (2) answering all their inquiries in a timely fashion (3) I email my customers alot to tell them where their parcel is so they know it is coming.
I tried the other way, KISS is the BEST way.
KEEP IT SIMPLE STUPID !!! 🙂