how does ebay figure out the suggested ad rate for promoted items

[petestunes2112]

listing items I find the suggested ad rate is always different per listing.  how does ebay figure out the suggested ad rates. 

[reallynicestamps]

[lotzofuniquegoodies]

Very true. My apologies. This answer would be maybe more accurate in the scheme of things.

[lotzofuniquegoodies]

---

@petestunes2112 wrote:

listing items I find the suggested ad rate is always different per listing.  how does ebay figure out the suggested ad rates. 

---

The ad rates are "supposed" to be based on the market. For most sellers it is a suggestion at best. If you choose to use an ad rate start with 1.0 % and go from there. It's whatever your original purchase vs selling price will bare so you can still make a profit.

-Lotz

[valuestore]

In theory one of your competitors in that category is paying that max percentage your seeing, on mine it fluctuates constantly from 3% to 15%. For a more competitive category  those numbers might be higher, for a less competitive category lower.  Personally I refuse to pay more than 3% and my sales are acceptable.. might be 5% in a more competitive category. I think there are promo seller rebates for stores, so you get some of it back.. but dont quote me on that.