Anchor stores - when do they make sense?
According to Ebay - An anchor store is right for you if you are selling over 500 items or $5000 in total sales per month and you want maximum visibility. We meet the sales criteria, but running the numbers, this doesn't make any sense.
Extra $250 per month cost to save $0.02 per item on listing fees. So you'd have to list over 12500 items for this to translate into a cost savings. We are 1600 items, so this would mean a substantial increase to our monthly fees. I'd have to list 12501 items just to save two cents.
From what I see, this has no impact on final value fees.
And since the new look of ebay.ca and ebay.com with their wonderful Christmas themes and all, I see no stores on the main page, no banners, not even a stores tab. Even searching the site, I can't find links to the store listings.
So, what exposure, if any, would you get from being an anchor store? Where does your banner show up? Do anchor stores have greater visibility then premium stores? Do they rate higher in best match?
Why still offer an Anchor store option, is there is only one core search and no banners and no stores tab? Is this solely for the benefit of sellers with 12501+ listings or am I missing something?
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