betterthanstore
Welcome. Angelo pretty well summed up everything.
You are right about the eBay and PayPal fees eating alot of the profit. Last year's hike really hit us as we often use a reserve and BIN for our listings which is exactly where the biggest fee hikes went in.
eBay was no longer satisfied in profiting from sales, rather decided to get more at the front end regardless of whether your items sold or not.
It meant we had to rethink marketing high ticket items.
You may want to relook at how you are listing to save although I looked at your listings and you are listing the same as we do with multiple items using a BIN.
I believe that you are using eBay to host your pics and template, so you may want to consider a 3rd party for less money and more options. We do our own so we dont have any 3rd party costs.
Other than that, the store is probably the best idea. We are going to do the same starting later this week.
Malcolm
