"people post your thoughts "
If I may (since you asked).
"We have maintained 100% positive feedback"
That is correct. However, many of the neutral feedbacks you received have a rather negative tone: basically, those buyers were NOT totally satisfied with the transaction. And that is the point of eBay changing the percentage calculation.
The good news is the calculation is based on the last twelve months only. As sellers improve their operations to generate more customer satisfaction, the feedback percentage will go up.
"my employees are severely concerned "
They should be, as you should be, because, based on your DSRs, your customers do not indicate a perception of above average service:
Detailed Seller Ratings for hitmen-liquidators
Criteria Rating Rating tier Number of ratings
Item as described 4.7 Middle 50% 382
Communication 4.7 Middle 50% 382
Shipping time 4.6 Middle 50% 380
Shipping and handling charges 4.4 Bottom 10-25% 381
"I think eBay is being completely unfair with the entire feedback system and should revise the changes in order to benefit the seller not only the buyer. "
Benefit the seller?
That can only be done, on the long term, if buyers come back to eBay with confidence they will find satisfaction.
That will benefit all hard working, honest, sellers providing a superior service. It will also force those who have not to improve their operations.
PS - I suggest you change your message in feedback you give your buyers. The rules do NOT allow you to advertise your website URL.
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