01-29-2018 11:25 PM
https://www.ecommercebytes.com/2018/01/27/ebay-rolls-program-combat-ad-fraud/
Can someone please dumb this down for me? I'd like to understand what this is about but I lack the grey matter to do so.
Directly from the source: http://www.ebayadvertising.com/blog/protecting-your-investment-with-ebays-ads-txt/
Thank you in advance.
01-29-2018 11:28 PM
What is 'the sale of fraudulent, non-authentic impressions' and 'domain spoofing'?
Is that like when some other company pulls ebay listings into their own website(s)? Or offer fake 'likes' on things?
Is this related to Watchers disappearing from Item Pages?
Inquiring minds want to know.
01-29-2018 11:29 PM
And what 'digital inventory' does ebay sell? Sellers sell things, not ebay.
I'm confused.
01-30-2018 08:48 AM
I suspect the digital info involved are the ads and this an effort to cut down on fake ads
01-30-2018 11:53 AM
Fake ads, like the third-party ads on the upper right-hand side of the page that make shoppers angry and result in the installation of AdBlocker? Or fake listings?
Thank you for your response, by the way. I'm grateful.
01-30-2018 01:07 PM
Just as Marshall McLuhan explained that with broadcast television, the viewer was not the customer but the product being sold to advertisers, eBay sells space to advertisers promising their ads will be seen by members.
I think the story is telling advertisers that if they really are dealing with eBay, they will be able to check .
And that without that code, advertisers were being sold non-existant space (and no eyeballs).
01-30-2018 02:22 PM
Oh, that makes sense too. Thanks.
01-30-2018 04:06 PM - edited 01-30-2018 04:08 PM
I am a retired public servant.
I speak English, French and Obfuscation.
The initials (IAB) without an explanation is a nice touch.