On pricing

[reallynicestamps]

One of my favourite programs-- Under The Influence-- talks about 99 cent pricing and how to get more for your products and make your customers happy to pay it.

http://www.cbc.ca/radio/undertheinfluence/the-real-reason-most-prices-end-in-99-cents-1.4731238

[momcqueen]

Oh, the games. Great link. 

[esclyons]

good read, but i call b.s,   is 9.99 better than 10.00 $ of course,  but is it better than 11.25, not a chance..

[femmefan1946]

I think $9.99 'reads' better than $10.

Would $11.25 'read' like a sale price?

Remember in this strategy the actual price is not important.

The dresses that sold better at $39.99 than $34.99 being the case in point.

And of course, having a higher price to compare with.

Way back when, a neighbouring shop covered his windows with kraft paper emblazoned EVERYTHING FOR SALE!!

And had booming sales without changing his prices.

Read it again.

[wri-8727]

I always thought it was for the gumball machine ( a kind of conspiracy)