Canadians have a history of easy returns -- going back to Timothy Eaton "Satisfaction Guaranteed or Your Money Refunded" in the 19th century.
And taking unwanted purchases back to the store has been the norm ever since.
Some, though not all of my online clothing purchases, have return shipping labels included. I notice that those are usually high quality items that don't need returning, so combined with the company's discount for heavy purchases of labels (usually Canada Post) there would be manageable loss. And the happy customer will return.
On really cheap items, the refund policy tends to be "meh, just keep it, here's your refund". Those are like the Wish items I bought last year. Seven items, five didn't fit (too small/ donated) and after the refund, the two that fit basically fell apart in the wash. But boy were they cheap.
So that's the competition.
EBay sellers are in a different tranche of the economy from either of those.
The best we can do is describe more thoroughly than we even are now. Again, clothing, because while I don't sell it, I do buy, it amazes me how many sellers still don't put actual measurements in their Descriptions. And even those that do-- well the Chinese measurements can't be trusted at all, the Indian are somewhat better, and almost no one bothers with dress/shirt length.
I keep seeing posts from auto parts sellers whose customers have overly optimistic opinions of their ability to identify what part they need-- and sometime what car they own, it seems. So there is another fraught category.
Possibly the best answer-- hear me out-- is to drop the No Returns option entirely, since an already unhappy customer seems to go to Not As Described when the item is fine but UC has not read and understood the description.
I am so blessed by selling in categories where my customers not only do read descriptions, but positively enjoy following instructions, particularly the sewing pattern buyers. YMMV.
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