I primarily utilize the store. I have done this since stores began. (I don't remember when that was).
In the olden days I ran auctions along with the store, I used the auctions to bring customers to my store.
For the last few years (don't remember how many probably more than 5) I have run virtually only store material.
At this time I have an anchor store.
The only times I run auction stuff is:
-new stuff that I'm not sure what to charge, I run a couple auctions then place material in the store (at a higher price)
-stuff that has high interest level and spirited bidding
-stuff that will attract people to my store.
To put it in perspective though:
-I have 1600-1700 items in the store all the time
-In a big auction month I will run 20 auction items. (In a year I probably run easily less than 100 auctions).
My pesonal opnion, in my area of experience(stamps):
-for an item that should retail about $10
-will auction for about $5 if you are lucky (unless it is something with high interest/spirited bidding)
-will sell with patience for the $10 in the store
-auction buyers paying $5 are many times more likely to complain/cause issue about it than the store buyer paying $10
(the worst ones are the ones that scored the item for the starting .99c!!!!!)
Normal months 50% to 66% of my sales are from repeat customers.
(Although in the olden days I had repeat customers that ONLY would buy via auction, even if it was significantly more than the same item in the store!!!)
I have had limited success with the "emails" I send out.
Note that this same concept is applied across all the sites I use, not just eBay.....
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