Do you people really fall for this last minute announcement
I don't think this promo is for people starting at $0.99 auctions, more for people who sell through ebay and get 1-2 bids and auctions go for starting price.
If you are selling to a large target group, start your auctions at $0.99 and they are guaranteed to go up. If you are selling in the niche market, your auctions may go for starting price. If I was selling cell phones, laptops or game consoles, had competitive acquisition cost, I will throw them out there for $0.99 and this promo would be a laughing matter.
But there is few items that would normally cost me $0.40 or even $1 to throw to auction market (e.g. 330218305376), and it costs me just two clicks in my Auctiva account to list them, so why not do that click several times and save few bucks today?