I hadn't noticed it was only available via the app, I don't "do things that way", so I'll have to wait anyway.
I expect it for me will be like the "per click" stuff that is coming, it isn't really effective for one off items, although given it is for auctions it might be different.
I do know that if something gets bid up early in the process, the views are significantly higher. Presumably this also means the odds are higher that it will close higher.
If the promoted express does the same thing, it might do the same thing, however, a couple thoughts come to mind:
-one has to balance how much it costs vs the "average" return on the items promoted, ie if it costs 10% of what one is auctioning, then one has to average at least 10% more for it to be worthwhile.
-how many people use it? Same as for regular promoted listings, if "everyone" is doing it, all that's happening is eBay's getting lotsa promoted $$$ and the overall exposure result is diminished.
For sure I will experiment with it. What I experiment with will depend on the amount. If its something like $5, then I'll only be using it on expensive stuff, likely stuff listing for $50 or more for example.... no way I'm going to promote an item likely to sell normally in the $10 to $15 range, the likelihood of it going more than $5 higher than normal wouldn't average out I'm sure.
I am lucky in that I have a lot of "regular" but "unique" items that generally sell for about the same amount. I'll be able to tell if it makes a difference with them, again pending how expensive it is....
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