Shipping is definitely a question, and I am currently very grateful to DH for the huge accumulation of mint postage he has bought with decades of philatelic estates.
I do suggest that wherever possible sellers use Free Shipping.
DON'T PANIC!
Free Shipping means shipping is not a line item, but is included in the asking price for the item.
Not only does everyone like a bargain (even if they know that the shipping is paid for somehow) but it makes the price simpler.
And buyers particularly hate it if the cost of shipping is higher than the cost of the goods. No matter how honest that price is.
So mitigate the customer's pain with Free Shipping or as @lotzofuniquegoodies says by showing our discounted price for shipping.
On another note, retail goes in waves.
Most sellers see a surge going into the various winter holidays (Thanksgiving through Christmas) and a drop off afterwards.
In my own category, I see a dropoff during the holiday period when collectors turn their collecting allowance into a gift allowance, and a buying surge after Boxing Day.
If you look at your sales year by year, you may see a pattern emerge.
And the pattern may be in number of sales or in value of sales.
If we are lucky both will rise.
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