Invoice not paid, how can I open a case

Buyer has not paid for the item, and is unresponsive, how can I open a case

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EBay recently simplified and speeded up the process.

When you open the case as @t_bjarnason  explains, the buyer gets 96 hours to pay up.

If he doesn't he gets a Strike that makes it harder to buy on eBay in future and you get your fees back.

 

A couple of notes;

Most Unpaid Item Disputes are on Auctions. If you use Fixed Price and opt for Immediate Payment Required, the item stays open until somebody actually pays -- or for 30 days after which it will automatically relist.

You can automatically Block customers with Unpaid Item Strikes in your Seller Preferences/ Buyer Requirements.