How does a change in promotion rate work?

[maceep]

Hi if I set a promotion rate of 5% and leave it like that for 2 months.

And then one day I change it to 2% and it sells... am I charged an average or something?

Or am I charged 2%

[tyler@ebay · Accepted solution]

Hi @maceep - promoted listings operate on a 'cost per sale' basis. If a buyer clicks on your promoted listing and, within the next 30 days, buys the item it will count as a promoted listing sale and charge the ad rate that was selected at the time of the first click. 

For example:

• A seller promotes a listing on April 15th and sets the ad rate to 6%
• A buyer clicks on the promoted listing on April 17th
• The seller changes the ad rate to 3% on April 20th
• That same buyer purchases the item on April 21st
• The seller will be charged the 6% ad rate, as that was the ad rate at the time that the buyer clicked on the promoted listing and they made the purchase within 30 days of their first click

Thanks!