Is there anywhere to enter your own "value" (which is what the cool kids are calling words and numbers these days)?
When you write your description you can use the link at the top right of the textbox to allow some coding.
It is my belief that if you use that to change your font size and colour, or perhaps add a background colour, the description will stand out.
Your Description will be used in Search , whether you do this or not.
Also your Title is in Search. Make the part number one of the first four words in it.
Your Title and your pictures are your best selling points.
Item Specifics are written for Google etc, although they are used by customers.
