How to make a builder that allows the buyer to choose options on their product.( add-ons.)

As of right now, I'm selling computers off Ebay. I build custom P.Cs and I found someone making computers with an option on the bottom of the screen that allowed the buyer to build the P.C him / her self. They got  to choose what they wanted on their new computer. For example : John the buyer clicks on a button that allows him to add a different graphics card to the build. Does anybody know how to do this and if so, please help!

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Re: How to make a builder that allows the buyer to choose options on their product.( add-ons.)

Give an ebay listing number of the seller doing this. They must have custom html listing.
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