Artisanal Spam: Like regular spam but more delicious, er, dangerous

Read this last night, and I thought it was interesting. 

 

 
To my mind, this is less like what I consider spam and more like outright specifically targeted fraud via email. Spam is junk mail. Phishing (to my own definition) is data and/or itty bitty identity theft. I'll get you started. 
 
The New Trend of Artisanal Spam: Scamming Gets Smart

 

Anti-spam filters have come a really long way. While junk mail still makes up 86% of the world's internet traffic—400 billion messages a day—it doesn't seem to wind up in our inboxes very often, if ever. But it's because we're accustomed to feeling so safe in our email that we're actually more vulnerable than ever to modern phishing and spoofing techniques.

 

But there's a new generation of scammers out there. In an attempt to get past all your filters and protocols, they're going artisanal.

 

These criminals are crafting higher quality spam messages and picking smaller groups of people to target. They're not pretending to be Nigerian princes: they're pretending to be from Apple, or from Google, or from the company where you work. And it's working—every year, these “artisanal spammers” steal billions of dollars from small-to-medium size businesses.....

 

 

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