Best selling times - Time & Day Discussion

massapparel
Community Member
Hi Gang,

I'm starting to ramp up my listings for the winter/xmas season. I have attached charts of my sales VS time of day & sales VS weekday

[url http://ebay.massapparel.com/images/temp/chart1.jpg][/url]
[url http://ebay.massapparel.com/images/temp/chart2.jpg][/url]

It seems that Wed-Sat are the best days & 8am to 2pm are the best times.

Do you guys out there have similar charts/data?
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Re: Best selling times - Time & Day Discussion

For ourselves, we find a lot of activity happens overnight on a Friday night. We are in BC, so by 9:00 am our time we have a lot of action. Then again later Sat. afternoon and night.
We appeal mostly to Males for our jerseys. Lots of last minute "hunting" for the guys.
Our Lululemon buyers, bid early and anytime. Rarely any snipers.
Thanks for sharing your info!
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Re: Best selling times - Time & Day Discussion

massapparel
Community Member
I should add -> I'm in Pacific Time Zone.
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Re: Best selling times - Time & Day Discussion

Hi massapparel

What period of time do your charts cover: one week only? one month - averaged weekly? a year -averaged weekly?

Any substantial seasonal variations?
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Re: Best selling times - Time & Day Discussion

Hi! This is of course interesting data! I did a number of experiments, it was a few years ago now though, and I did not have any cool charts like you have.

However, I did note during my experiments:
-what was a good day, time etc one week, month, year, was different the next week, month, year
-even days seem unpredictable, my understanding to date, which never ends by the way tells me
-depends on competitors putting up similar stuff, or lack thereof
-may depend on the weather or other similar situations
-may depend on what sub-category you are listing items in!!

I firmly believe that someone selling collector plates will have different best times than someone selling coins vs someone selling hockey shirts vs something else etc. It even looked to me like someone selling coins in a before 1950 would see something different from one selling in after 1950 within the same main section!!!

I think you are doing the right thing, the only advice I have is that what times and days you see working now may not necessarily still work for you later in the fall. That is what happened during my experiments anyway.

Personally I stick with the same closing time (evening) and vary the days to the days that have traditionally worked best for me because it is expensive in terms of time and energy and relative sales results to be constantly running experiments only to find the same one differs so much from test to test.

Good luck and thankyou for sharing your information, I might yet try closing stuff during the timeframes you have there to see if it works in my categories!

Have a great day!
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Re: Best selling times - Time & Day Discussion

I don't think it matters much with my products.

A lot of my customers look at what I have and then wait for up to a year to purchase. -------------------------------------------------------------------

It is our similarities that make us all human - it is our differences that make us all interesting

Imagination will often carry us to worlds that never were. But without it we go nowhere. Carl Sagan
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Re: Best selling times - Time & Day Discussion

massapparel
Community Member
The charts are created by EBay's Sales Report Plus. If you're a gold powerseller I think you get it for free.

The data is from June, July, Aug but I don't see much variety between seasons other than volume. I list mostly winter items so thiis is for sure the busiest season for me up to Jan31st.

As for the timing, right now I have mostly fixed price listings so it doesn't matter when they expire. BUT - if I want to boost them up the best match search the easiest way is to push them to in to auctions. And so it's pretty important to time the ending of the auctions to the busiest time on EBay - and specifically the busiest time for items in my categories.

Thanks for your input everyone.
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