What would it take to make another ebay or another Kijiji?

[mirufx]

Hi guys, I see Auction and classified ads web sites dropping like flies. eve those associated with big national newspapers brands.

I listed items on another auctions site, no body even asked a question, no body was watching, nothing! the other website offered 0 inserstion fees!

I guess for sellers it would be OK to list anywher, but where will the buyers come from! its all abut the buyer.

I think it comes down to : security & byers.

I also think that it could only be acheived by massive investment , although Amazon did a poor job with that.

People might be interested in looking into google Auctions, or Google classifieds, but how well did google do against paypal?

If it was your job to create an alternative ebay or an alternative Kijiji, what do you think matters, how would you go about it?

[recped]

Penny Auction sites are exploitation of the stupid (or naive).

I'd file them along with weight-loss scams, "health" club memberships, and informercials were you get stuff for "free" if you hand over your credit card info and agree to automatic monthly resupply.