
02-09-2022 11:48 PM - edited 02-09-2022 11:50 PM
02-10-2022 10:15 AM - edited 02-10-2022 10:16 AM
How much does Promoted Listings Standard cost?
A Promoted Listings Standard fee is charged based on the ad rate selected by the seller.
Ad rate is the percentage of an item’s final sale price (excluding shipping and taxes), and is only charged when a buyer clicks on the promoted listing and purchases the promoted item within 30 days of that click. The fee is based on the ad rate that was in effect when the promoted listing was last clicked.
https://pages.ebay.ca/seller-centre/listing-and-marketing/promoted-listings.html#m22_tb_a1__2
Has this changed?
02-10-2022 11:27 AM
02-10-2022 11:48 AM
@ypdc_dennis wrote:
Has this changed?
https://pages.ebay.ca/seller-centre/news/seller-updates/2022-winter/financials.html
02-10-2022 11:51 AM
02-10-2022 12:22 PM - edited 02-10-2022 12:25 PM
Currently we know what the fee will be if sold via PL Std, this will not be the case after Mar 30.
Example 1. PL STD campaign in place @ 5%.
I sell a $20 item in Canada, the buyer pays $20 S/H plus 0 sales tax. Total transaction value is $40. $40 x 5% = $2.00 PL fee.
Example 2. PL STD campaign in place @ 5%.
I sell the same $20 item to the U.K., the buyer pays $40 S/H and also $12 in VAT. Total transaction value is now $72.
$72 x 5% = $3.60 PL fee.
As is obvious, the change introduces tremendous variability in cost, one might begin to question if sales outside North America will be sales worth having.
02-10-2022 01:46 PM
@kawartha-ephemera wrote:Currently we know what the fee will be if sold via PL Std, this will not be the case after Mar 30.
Where do you get the March 30 date from? The page I found and the screenshot I took shows a different date.
02-10-2022 01:47 PM
one might begin to question if sales outside North America will be sales worth having.
Or if PL is worth having at all.
Or if PL should only be used at the lowest possible rate (1%).
Someone did not work out the Unintended Consequences.
02-10-2022 03:42 PM
@kawartha-ephemera wrote:Currently we know what the fee will be if sold via PL Std, this will not be the case after Mar 30.
Example 1. PL STD campaign in place @ 5%.
I sell a $20 item in Canada, the buyer pays $20 S/H plus 0 sales tax. Total transaction value is $40. $40 x 5% = $2.00 PL fee.
Example 2. PL STD campaign in place @ 5%.
I sell the same $20 item to the U.K., the buyer pays $40 S/H and also $12 in VAT. Total transaction value is now $72.
$72 x 5% = $3.60 PL fee.
As is obvious, the change introduces tremendous variability in cost, one might begin to question if sales outside North America will be sales worth having.
FVFs for International sales use a Base Amount using your lowest DOMESTIC shipping rate not the amount the buyer pays for shipping.
In the announcement it states that the calculation for PL fees will be the same as it is for regular FVFs which for an International order are NOT based on what the buyer pays.
The only variation that is unknown at time of listing is the tax amount paid by the buyer.
In your example #2 the base would be $52, PL fee $2.60
In your example #1 if the seller collects GST/HST and the sale was to Ontario the base would be $45.20, the PL fee $2.26 and in a similar vein the seller won't know the exact fee amount until they know which Province they are shipping to.
For non-GST registred seller who pay unrecoupable amounts of tax when they buy (domestic) postage they already face this situation on non PL sales because you don't know upfront what the tax rate will be. It could be 5% or it could be 15%
If 5% is the actual PL rate you normally use just reduce it to 3 or 4 % and your PL fees won't be changing much at all.
In my opinion anyone using the "suggested rates" is being suckered.
I get a huge increase in PL impressions just using 1%. (note: I rarely use PL and when I do it's only on historical non-sellers).
02-11-2022 01:01 AM