eBay

lotzofuniquegoodies · ‎03-30-2023

For anyone relying on Promoted Listings please see attached dot com discussion and how it relates to the haloing of those promoted listings. The change kicks in "momentarily".

https://community.ebay.com/t5/Selling/New-Promoted-Listing-Rules-are-now-in-effect-Halo/m-p/33657128...

It will be interesting to see how many sellers adjust their strategies because of these changes. All I know for me is that my eBay traffic is steadily decreasing. Unless you promote, will you be found going forward?

-Lotz

kawartha-ephemera · ‎03-30-2023

Wow, those external ones are a high percentage of total views. My percentage is much lower than that. I have always thought external views were mostly linked to external PL placements, if true those represent a lot of potential fees.

Will be trying my own version of ricarmic's approach. I had been blanket promoting everything, will see how it goes.

flipistics · ‎03-30-2023

I'm probably going to leave things as-is for a month and see what effect the changes actually have. I'll then adjust the promoted listings percentage depending on what I find (likely down).

lotzofuniquegoodies · ‎03-31-2023

Followup explanation/ad to original discussion:

How does eBay Ads create a more satisfying and successful shopping experience? It’s in the data | Sponsored Content

This article was contributed by eBay Ads.

Article | Mar 30, 2023

https://www.insiderintelligence.com/content/how-ebay-ads-create-more-satisfying-successful-shopping-...

-Lotz

lotzofuniquegoodies · ‎04-06-2023

@lotzofuniquegoodies wrote:
For anyone relying on Promoted Listings please see attached dot com discussion and how it relates to the haloing of those promoted listings. The change kicks in "momentarily".

https://community.ebay.com/t5/Selling/New-Promoted-Listing-Rules-are-now-in-effect-Halo/m-p/33657128...

It will be interesting to see how many sellers adjust their strategies because of these changes. All I know for me is that my eBay traffic is steadily decreasing. Unless you promote, will you be found going forward?

-Lotz

@kawartha-ephemera

1 week later comparison. Same promotions still running.

-Lotz

ricarmic · ‎04-06-2023

As you probably recall previously 100% of my items were promoted.

Because of this, I decided to turn it off for the "2023" listed items, so I have 153 out of 4534 items NOT promoted. (so 3.4% are not promoted). OOOPS I thought this was a small number and discovered I forgot to turn it off for .CA so only the .COM newbies were not promoted for this review.

Of the last 25 sales:

50% of sales incurred promoted fees

55% of items sold incurred promoted fees.

The % of sales very surprisingly to me remains around 50% same as was the case with the old promoted style.

The items sold is noticeably 100% in a multi item transaction, which would be expected now because 97% of my items are promoted, so if one's promoted in a multi item sale, they'll all be.

I'm still very surprised I'm only paying promoted fees on 50%ish either way when "everything" is promoted!!