I agree with Malcolm that given the size of the print run, it would be more only slightly more expensive than say a 2 colour print run, but again slightly more expensive is still more expensive.
This same thought crossed my mind today when I was in the Post Office. I have a meter in my office, but had a couple of envelopes to mail that I hadn't run through the meter but wanted to get them out today, so went ahead and bought two stamps. What struck me was they were the Olympic Stamps (makes sense given the fact that the Olympics are currently underway), however these stamps are twice as wide as a normal stamp. Now I know the cost of producing this stamp was not double the cost of a normal stamp, but honestly it is certainly more expensive since it is using twice the paper, glue, backing etc.....
Again, I know the extra cost is marginal, but when Canada Post raises rates in the coming year it will because they will state their costs are increasing.... and if you have a hundred products that each contribute an insignificant amount more to produce, when you add up all of the insignificant extra costs it becomes significant.
I am a cheapie.... if I can save a nickel, I gonna do my danmdest to do it and I think Canada Post should do the same...
I would also like to know how much it adds to CP's bottom line turning itself into a retail operation, selling everything from phone cards to coin collections.... do they really make money doing this, or after to factor in addtional staff required to put together the collections, buy, distribute, extra counter staff etc.... does it make money?
Jeff