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Canadian Wheat Board lashed by farmers over sexy cowgirl ad
All advertising essentially is a game of "made ya look!"
The otherwise staid Canadian Wheat Board certainly managed to do that with a provocative ad that uses a pinup poster of ...
The image, titled Hi-Ho Silver, of a miniskirted buckeroo girl straddlng a rail fence is by U.S. pinup artist Gil Elvgren. It dates from 1969, though its iconography seems firmly rooted in the 1940s.
The ad, titled Still on the Fence?, was run in farm publications to encourage farmers to sell their grain through the wheat board's "winter pool," CBC News reported. But it appears to have bunched the long johns of some in the farm sector.
[ Related: Supreme Court will not hear challenge to reworking of wheat board ]
The National Farmers Union (NFU), long a defender of the embattled wheat board, wagged its finger at the ad, deeming it sexist.
“What an image of a long-legged woman straddling a fence has to do with selling grain is beyond me,” says Joan Brady, NFU women’s president, said in a news release. “The ad is offensive, and likely to cause farmers to market their grain elsewhere.
“The new CWB doesn’t seem to realize that women are farmers and make marketing decisions. Whether in our own right or in partnership, we are deeply involved in all aspects of farming."
The ad is just so 20th Century, the NFU said, and reflects the wheat board's desperation in trying to fill its grain pools.
http://ca.news.yahoo.com/blogs/dailybrew/canadian-wheat-board-lashed-farmers-over-sexy-cowgirl-205705490.html
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