Fear and Loathing- GTC edition

[reallynicestamps]

I ran across this in today's reading:

He believed that consumers are torn between two opposing forces: neophilia, a curiosity about new things; and neophobia, a fear of anything too new. As a result, they gravitate to products that are bold, but instantly comprehensible. Loewy called his grand theory “Most Advanced Yet Acceptable”—maya. He said to sell something surprising, make it familiar; and to sell something familiar, make it surprising.

Comments?

[sylviebee]

So true.

This makes me think of "The Problem of the Match."  
This is a principle for teaching chilean but it's the same idea.

The concept is that to teach new ideas it's best to present material that is just a step beyond what's already known.

Presenting ideas that are just a step above what's known gives the new material something to grasp onto while presenting ideas beyond that will be lost to the student/child.

[kawartha-ephemera]

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@reallynicestamps wrote:

I ran across this in today's reading:

He believed that consumers are torn between two opposing forces: neophilia, a curiosity about new things; and neophobia, a fear of anything too new. As a result, they gravitate to products that are bold, but instantly comprehensible. Loewy called his grand theory “Most Advanced Yet Acceptable”—maya. He said to sell something surprising, make it familiar; and to sell something familiar, make it surprising.

Comments?

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Who is "he"?

[ypdc_dennis]

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@kawartha-ephemera wrote:
Who is "he"?

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As a guess ...

Raymond Loewy (okay I googled)

https://www.theatlantic.com/magazine/archive/2017/01/what-makes-things-cool/508772/

[billybishop72]

Very interesting article. Thanks for the link.

[reallynicestamps]

Oh darn.

I meant to include the link to the whole article, in I believe, The Atlantic.

[ypdc_dennis]

As applied to toys...

https://www.bbc.com/news/business-48362289