I know it's weird ... but before today I'd never visited the eBay Canada Facebook page. The content there is actually kind of interesting.
The question I ask myself is this. Why is this content not all over the airwaves and www?
The videos are well produced and engaging imo but most of them have an astonishingly low view count on both FB and Youtube. Even the two most popular videos have only a million or so views on Youtube.
Their is one feature video which ebay calls a "Cover" video at the top of their FB video playlist. Slick marketing for sure. Their are other mostly very short videos in the playlist ... a couple of them are entertaining and made me laugh. Links below if anyone hasn't seen them.
https://www.facebook.com/eBayCanada/videos/
The other thing about the FB marketing that struck home was the complete absence of any material relating to one of a kind merchandise, antiques and collectibles. Thought there might be some tiny reference to OOAK merchandise hidden away somewhere but nope .... that's obviously not an image ebay wants to promote.
https://www.facebook.com/eBayCanada/
Sadly, you're very likely bang on regarding the point about OOAK inventory. Thanks for sharing.
