This is something to think about as the busy season approaches.
'Shipping Costs More Important to Holiday Shoppers than Speed'
http://www.ecommercebytes.com/cab/abn/y16/m10/i28/s01
"Free shipping remains such a high priority for consumers that 69 percent of respondents have spent more than they planned, just to reach the minimum threshold to receive free shipping."
Also note: ".....one of the most common errors consumers report experiencing is also the most intolerable. Of those who did have an issue in the last 12 months, 29 percent of respondents said they did not receive an item and the retailer/delivery company claimed the delivery was made.....Overall, retailers are more likely to be blamed for any home delivery issues (55 percent) over shipping companies (45 percent)...."
https://jda.com/knowledge-center/press-release/is-black-friday-dead
