31% of profits is relatively low when compared to other sales methods.
The rent of a well located retail outlet usually takes 50%+ of profit; in other words as much goes to the landlord as goes to the business owner after all expenses are paid.
C'est la vie!
Even WalMart pays a huge percentage of their profit as rent.
In accounting, when calculating any type of expenses, the proper procedure is always to use percentage of sales, not profit. The only calculation made as a percentage of profit is income tax.
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