It varies from category to category.
That isn't my experience, but my customers (I sell with several IDs) run to people who actually like to follow instructions.
Sportscards on the other hand.... And electronics are worse.
As sellers we have only two choices: tracking or Cookie Jar Insurance.
We have to ask ourselves: "How often does this actually happen?" and "Can I afford the occasional loss, compared to selling fewer items with tracked shipping?"
And tracking is expensive- especially to our biggest market, the USA.
I do find I have more questions about late deliveries from the USA than from my smaller European market. Americans are used to cheap tracking-- about 25c if shipping is purchased online.
If we decide to go commando on tracking, we have to use Cookie Jar Insurance, setting aside a small amount from every sale in a virtual Cookie Jar as a self-insurance premium against problems.
The best thing about CJI is it covers most problems, not just Item Not Received claims (which includes late deliveries, the customer is not always wrong) and our own dumb mistakes (selling a blue sweater and sending a red one) but damage in transit which postal insurance is loathe to pay out on.
The retail standard for losses is thought to be one percent. If you are having more than one problem buyer in one hundred sales, perhaps it's time to look at your own business practices.
Perhaps instead of single packets of cards at $3.50, you could offer 10 packets for $35 which might allow you to afford tracked shipping- or even include it in the asking price which sweetens the deal when you call that Free Shipping.
