How are Product Ratings Applied to Our Listings?

I know there Is no longer a way to exclude product ratings from our listings, but I'm sure I'm not the only seller concerned about the poor ratings below my listings that apply to products purchased from other sellers. These comments include everything from accusations of fraud, long delivery times, old product, and on and on.  Even though eBay includes the seller ID in the "sold by" section, I don't think the majority of potential buyers even see that.

 

I'm just at a loss to understand how the product ratings attach themselves to your listings when you are neither using catalogue information or the same UPC as the catalogue (or no UPC at all).  I wanted to see what would happen if I selected "does not apply" in the UPC box, and I still ended up with the product ratings.  I've been wondering about this for a long time now, so have just posted this to see if anyone can satisfy my curiousity.

 

Thanks.

 

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How are Product Ratings Applied to Our Listings?

Product reviews... as noted by eBay

 

http://pages.ebay.ca/sellerinformation/news/sprupd16/product-reviews.html#tab=whats-new

 

Is this what you are referring to?

 

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How are Product Ratings Applied to Our Listings?

Read the FAQ....  

 

 

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How are Product Ratings Applied to Our Listings?


@cumos55 wrote:

Product reviews... as noted by eBay

 

http://pages.ebay.ca/sellerinformation/news/sprupd16/product-reviews.html#tab=whats-new

 

Is this what you are referring to?

 


Yes, cumos, thanks.

 

I had read this information previously and it is quite thorough, but I still can't find the answer to how they associate a product review(s) with a specific listing  For instance, I could state Long-Lash Mascara (Black) New in Box, with a drug-store brand name and a UPC, neither of which show up in the eBay catalogue.  Yet, there they are -- product ratings for mascaras of various types, sizes and brands (e.g. Smashbox, Estee Lauder) and, worse yet, sometimes with no mention of the brand so that a buyer who might give these ratings a cursory glance would immediately assume they are talking about the item I am selling.  And, quite often, the ratings of 1 or 2 have to do with shipping time or general quality of the item.  So I guess I've answered my own question -- if the title has the word "mascara" in it, throw in any remotely relevant product rating.

 

You'll note that the example eBay shows in their info page shows all "happy" ratings.


I understand the purpose of Product Ratings.  Take Amazon, for example.  I read them all the time and I have found them to be very useful for the types of items I purchase, but they are not associated with a specific seller, just with the item advertised (when fulfilled by Amazon).  When Amazon can't fulfill the order and a third party seller gets involved, then we can leave feedback for that seller directly, just as with eBay, and not for a specific item that the seller has sold.

 

eBay has put in place a reporting system for inappropriate product ratings but, please, who has time to read all these and report them when most sellers struggle to find the time to list all their inventory.  It would be a full-time job to follow up on these. 

 

This isn't a huge problem to me and I certainly don't lose sleep over it.  It's just one more thing that eBay does poorly.

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How are Product Ratings Applied to Our Listings?

They use Artificial Intelligence to get artificially relevant matches!

 

I think they actually work if you are listing products using the catalogue but for non-catalogue stuff it can be pretty bad.

Over at Amazon they pretty much only have "product pages" but they still screw them up by including reviews for many models from the same manufacturer or attaching reviews of discontinued models to current models.

 

There are a few companies out there that actually do match up reviews well but they are few and far between.

 

 



"What else could I do? I had no trade so I became a peddler" - Lazarus Greenberg 1915
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