We recently conducted a significant and in-depth analysis of Fixed Price sell-through rates and auction conversion rates for Canadian inventory listed on eBay.ca and eBay.com. What we found may surprise you!
As illustrated in the table below, our analysis found that Canadian business sellers’ aggregate Fixed Price sell-through rates1 and Auction conversion rates2 perform better when their listings are in CAD on eBay.ca.
eBay has historically suggested that Canadian sellers should list in U.S. Dollars to maximize sales. However, as a result of our analysis, we find that listing in U.S. Dollars is no longer the best practice for most Canadian business sellers. We are confident that listing in CAD on eBay.ca is the right strategy to improve overall selling success for most Canadian sellers3. Some exceptions apply.
Table – Summary of finding by vertical (except P&A) for Canadian business sellers
| Vertical |
Comparison of Fixed Price sell-through rates1 |
Comparison of Auction listing conversion rates2 |
| Collectibles |
More than 10% better for CAD listings |
More than 5% better for CAD listings |
| Electronics |
More than 5% better for CAD listings |
More than 15% better for CAD listings |
| Fashion |
About the same for CAD and USD listings |
More than 10% better for CAD listings |
| Home & Garden |
About 5% better for CAD listings |
More than 10% better for CAD listings |
| Lifestyle |
More than 10% better for CAD listings |
More than 15% better for CAD listings |
| Media |
About the same for CAD and USD listings |
More than 15% better for CAD listings |
| Parts & Accessories |
More than 10% worse for CAD listings |
About 5% worse for CAD listings |
The e-commerce landscape has changed and we want to make sure we’re giving you the most up to date tips to help you and your eBay business.
Get more detailed information and guidance here.
1 Analysis of Fixed Price on eBay.ca and eBay.com made by Canadian business sellers for inventory located in Canada and bought by all buyers worldwide. Fixed Price analysis based on listings made in 2015 only. Analysis of sales between January 1, 2015 and June 30, 2015. Sell-through rate calculated based on average daily sold items per live listing. Similar listings were determined by comparing listings from the same verticals on eBay.ca and eBay.com as well as granular categories and products within each vertical. Findings are based on both domestic and international sales. Only core verticals have been considered. B&I vertical not included as too volatile.
2 Analysis of Auction listings on eBay.ca and eBay.com made by Canadian business sellers for inventory located in Canada and bought by all buyers worldwide. Analysis of sales between January 1, 2015 and June 30, 2015. Similar listings were determined by comparing listings from the same verticals on eBay.ca and eBay.com as well as granular categories and products within each vertical. Findings are based on both domestic and international sales. Only core verticals have been considered. B&I vertical not included as too volatile.
3 This seller guidance and the recommendations contained herein may not be suitable for every situation. eBay does not, in any way, promise or guarantee any particular results, which may vary positively or negatively for each seller. All sellers must accept full responsibility for any course of action taken by them in relation to the recommendations contained herein, including the decision to follow such recommendations, and eBay disclaims any liability whatsoever in this regard.
