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A similar question was asked yesterday on the "eBay Stores" discussion board.
Take a look at this http://forums.ebay.ca/topic/Ebay-Stores/Ad-Commerce-How/600036097#1275953475955
"good cost per click and what would be a good daily budget "
There is no template answer to the question. It depends on your financial ability to spend money to make money. Advertising seldom pays immediately. Name recognition makes a difference on the very long run.
In the late 20th century (no kidding) I used to run an ad in the local newspaper "Buying stamp collections and accumulation" with my name and phone number.
A few months ago (Spring 2010) I received a call from an old gentlemen, recently widowed and now ready to move to a nursing home and needing to sell his stamp collection. When asked where he got my name, he pulled an old yellowed piece of paper he had clipped and saved from 1999 !!!
Yes, advertising pays off.... sometimes, you need patience!
Take a look at this http://forums.ebay.ca/topic/Ebay-Stores/Ad-Commerce-How/600036097#1275953475955
"good cost per click and what would be a good daily budget "
There is no template answer to the question. It depends on your financial ability to spend money to make money. Advertising seldom pays immediately. Name recognition makes a difference on the very long run.
In the late 20th century (no kidding) I used to run an ad in the local newspaper "Buying stamp collections and accumulation" with my name and phone number.
A few months ago (Spring 2010) I received a call from an old gentlemen, recently widowed and now ready to move to a nursing home and needing to sell his stamp collection. When asked where he got my name, he pulled an old yellowed piece of paper he had clipped and saved from 1999 !!!
Yes, advertising pays off.... sometimes, you need patience!
When you start your "campaign", on the very first screen, AdCommerce asks you
Name of campaign
Target Country - that is where you select USA (eBay.com)
Name of campaign
Target Country - that is where you select USA (eBay.com)
"Is there a way to know how many items sold because a buyer found my store by actually clicking one of my ads,"
Yes.
It takes a week or so before the number start to register. They are available under "reports".
It will take at least two months to get a "real picture" of results. The report will show show how many impressions, clicks, items purchased and value of items resulting in transactions in the 30 days following a click. That information will be matched against the cost of each campaign.
I run different campaigns on most sites. In the first five months of this year, one campaign "retirement sale" on eBay.COM cost me $144.40, resulting in 12,549 clicks for 1,460 transactions involving 1,694 items worth $7,610.60 (a ratio of 52.71:1 - meaning I sold $52.71 for every dollar spent on that campaign)
Yes.
It takes a week or so before the number start to register. They are available under "reports".
It will take at least two months to get a "real picture" of results. The report will show show how many impressions, clicks, items purchased and value of items resulting in transactions in the 30 days following a click. That information will be matched against the cost of each campaign.
I run different campaigns on most sites. In the first five months of this year, one campaign "retirement sale" on eBay.COM cost me $144.40, resulting in 12,549 clicks for 1,460 transactions involving 1,694 items worth $7,610.60 (a ratio of 52.71:1 - meaning I sold $52.71 for every dollar spent on that campaign)
"do you think it's a good investment " NO
"please let me know if you list more". "
Advise the buyer to subscribe to your mailing list. It is a great marketing tool and it is free to store owners.
Make sure to offer some price reduction on some items on a regular basis (weekly works great) using the Markdown Manager - another free tool available to store owner. You can use one of your store "Promotional Box" for the Special of the week or month or whatever; another one for the "auction of the week" for the buyers who prefer the auction format.
I have several hundred buyers (and I expect a few competitors) on my mailing list. It is amazing the number of items sold within 24 hours of a mailing! 🙂 But, like everything else, it took a while to build.
I also subscribe to many of my competitors mailing lists (using my wife's ID). Important to know what is happening in the trade.
"do you run a .COM website outside of eBay to sell your stamps"
eBay accounts for less than half my total volume. Most of my sales come from repeat customers (collectors and dealers) and my website where prices are generally lower than on eBay.
"please let me know if you list more". "
Advise the buyer to subscribe to your mailing list. It is a great marketing tool and it is free to store owners.
Make sure to offer some price reduction on some items on a regular basis (weekly works great) using the Markdown Manager - another free tool available to store owner. You can use one of your store "Promotional Box" for the Special of the week or month or whatever; another one for the "auction of the week" for the buyers who prefer the auction format.
I have several hundred buyers (and I expect a few competitors) on my mailing list. It is amazing the number of items sold within 24 hours of a mailing! 🙂 But, like everything else, it took a while to build.
I also subscribe to many of my competitors mailing lists (using my wife's ID). Important to know what is happening in the trade.
"do you run a .COM website outside of eBay to sell your stamps"
eBay accounts for less than half my total volume. Most of my sales come from repeat customers (collectors and dealers) and my website where prices are generally lower than on eBay.
" is it normal "
It most likely is the result of another seller now bidding more than you do and getting the third spot.
Give it a few days to see if he or another seller drops out.
"Do I place the keyword to actually replace a word in my ad ?"
I do not use keyword ads. I find it much more productive (and less competitive) to ignore "keywords" (all other sellers want the same thing!) and concentrate on sub-categories.
"Smart Tags "
I do not know what that is.
It most likely is the result of another seller now bidding more than you do and getting the third spot.
Give it a few days to see if he or another seller drops out.
"Do I place the keyword to actually replace a word in my ad ?"
I do not use keyword ads. I find it much more productive (and less competitive) to ignore "keywords" (all other sellers want the same thing!) and concentrate on sub-categories.
"Smart Tags "
I do not know what that is.
"my campaign is made of 6 ads, each one in a different subcategory,"
That sounds like a lot of work!
I have one campaign I run on eBay.com (retirement sale) that runs with the same ad in over 200 different sub-categories (everything in "Stamps". No keywords selected.
In which sub-categories are you running your ads?
That sounds like a lot of work!
I have one campaign I run on eBay.com (retirement sale) that runs with the same ad in over 200 different sub-categories (everything in "Stamps". No keywords selected.
In which sub-categories are you running your ads?
"I had 0,16% "
That is much better than me. I run 0.03% regularly, month after month.
CTR is irrelevant in my opinion. The only test is how many clicks do I generate and how many of those clicks lead to a sale.
So far I average 14% this year, meaning one clicker in seven will buy something from my eBay store within 30 days of clicking.
That is much better than me. I run 0.03% regularly, month after month.
CTR is irrelevant in my opinion. The only test is how many clicks do I generate and how many of those clicks lead to a sale.
So far I average 14% this year, meaning one clicker in seven will buy something from my eBay store within 30 days of clicking.
"About the daily budget for my campaign"
You can always start with $10 a day. Odds are you will not spend that much (at $0.10 per click for example, you would need 100 clicks in a day to spend $10). If 100 clicks bring you 5 sales, I would think you would not mind having spent $10 !
If spending $10 a day for a few weeks (lots of clicks) does not generate any sale, then you have to rethink your campaign or what you are offering potential buyers when they reach your link (eBay store homepage I presume)
I hit my viewers with FREE SHIPPING and "Retirement Sale" as soon as they open the link. Many obviously continue to find out more about it! 😉
It is all about marketing your store, yourself, your products, your service!
You can always start with $10 a day. Odds are you will not spend that much (at $0.10 per click for example, you would need 100 clicks in a day to spend $10). If 100 clicks bring you 5 sales, I would think you would not mind having spent $10 !
If spending $10 a day for a few weeks (lots of clicks) does not generate any sale, then you have to rethink your campaign or what you are offering potential buyers when they reach your link (eBay store homepage I presume)
I hit my viewers with FREE SHIPPING and "Retirement Sale" as soon as they open the link. Many obviously continue to find out more about it! 😉
It is all about marketing your store, yourself, your products, your service!
