How seasonal item marketing works ?

My sons winter boots started leaking in the middle of winter few weeks ago, but all they had in big chain store was spring stuff. We need a additional sled for kids, but chain stores are out because they are already selling spring stuff. Snow shovel broke but they already stocked up gardening tools.

 

Am I the only one whose winter stuff needs to be replaced in winter and summer stuff in summer ?

 

If not, what is logic of greatest marketing minds to stop carrying what people need and carry what they will need in 3 months ? Should not market self-regulate and make the store owners carry what people need right now ? This is one of my pet-peeves of living in this country and I am quite curious how this came to be.

Message 1 of 2
latest reply
1 REPLY 1

How seasonal item marketing works ?

I used to sell woodstoves and patio/bbq furnishings. A pretty good mixture of seasonal markets.

 

The patio furniture came in during January. It was sale priced until Easter /March and the local Home Show when full retail was charged for about a week.

That was also when we sold the most both in numbers and in values.

Then we had our Spring Sale, followed by Mother's Day Sale, Followed by the Father's Day Sale, after which no one bought any patio furniture or bbq equipment.

We were a specialty store and the stuff was still in the storage bay.

By mid-July we were booking woodstove installations which were strong until mid-November when they dropped dead and we had effectively no Christmas related business.

 

Seriously though. We just had no customers interested in buying during the  'appropriate' season.

 

For your question though, I would avoid the chain stores, whose out of season stock is warehoused away from the retail store. Instead go to small local sellers.

Or the Sears catalogue. The catalogue is usually good for eight months, even after the next catalogue has come out. And they will give you the sale price even if you order from the main book.

 

 

 

Oh and if you are buying patio furniture this year, you will get the lowest prices and the widest choice in January and February.

 

 

 

Message 2 of 2
latest reply