How to increase exposure rate in e-bay bestmatch search?

Could you guys help me? The e-bay sales recently dropped down a lot. What makes it happen? I am very confused, duz i try everything i can to bounce back the sales. You guys have any idea or experience can share with me? Thanks a log
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How to increase exposure rate in e-bay bestmatch search?

Have a look at your seller dashboard/performance to see if eBay is penalizing you in search standings.

You do have a relatively high amount of negative feedback and that will affect searches.

Also, Paypal disputes play a role as well.

If you have competitors with way better ratings, Best Match will preference their listings over yours. If the market is saturated with like product that would be a big factor as buyers often don't click past page one or two if they see what they are looking for right away.

The other thing too look for is keyword spamming. BM penalizes listings that continually shop tops but don't get clicked on. It takes less than a day to go Bottom Of The Pile.

By the same token BM penalizes listings that are clicked on but have poor funnel conversion

Bernie
Message 2 of 15
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How to increase exposure rate in e-bay bestmatch search?

Evaluate your top 50 selling items and turn them into 3-7 day automatically relisted auctions.

You have way too many items with very few sales. They are stale and being sunk by eBay Best Match.

Before you do anything, slowly end all your items and slowly list them. Not all at once, but within month relist your entire inventory. Make sure there is at least two changes - different image name, something different in title, etc.

Repeat the procedure every few months to refresh the stale items.

Work on your international shipping cost, look at other options. There is no need to send $24.99 power supply with free shipping to Canada/USA that costs you probably $5 wholesale by $42 Xpresspost. Start using $10 Small Packet, subtract the cost of mailing already built-in the price and watch your sales increase overnight.
Message 3 of 15
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How to increase exposure rate in e-bay bestmatch search?

Hi Bernie,
Our sales is dropping this month, it means the customer who left feedback turn less than before. How can i change the situation? I notice that you don't have a single negative feedback, that's awesome. How can you motive the customer leave positive feedback for you? Could you past me more valuable experience?
The fact is, we have disputes in paypal and high amount of negative feedback recently. I just want to turn back the situation to normal. Thanks
Message 4 of 15
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How to increase exposure rate in e-bay bestmatch search?

Hi Dipmicro,
Thank you for your reply. I am using monthly relisted already. We only use fixed price. Could you leave me a e-mail addess if you feel ok about that?
Message 5 of 15
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How to increase exposure rate in e-bay bestmatch search?

Hi Bernie,
Our sales is dropping this month, it means the customer who left feedback turn less than before. How can i change the situation? I notice that you don't have a single negative feedback, that's awesome. How can you motive the customer leave positive feedback for you? Could you past me more valuable experience?
The fact is, we have disputes in paypal and high amount of negative feedback recently. I just want to turn back the situation to normal. Thanks


Have a look at your seller dashboard/performance to see if eBay is penalizing you in search standings.

You do have a relatively high amount of negative feedback and that will affect searches.

Also, Paypal disputes play a role as well.

If you have competitors with way better ratings, Best Match will preference their listings over yours. If the market is saturated with like product that would be a big factor as buyers often don't click past page one or two if they see what they are looking for right away.

The other thing too look for is keyword spamming. BM penalizes listings that continually shop tops but don't get clicked on. It takes less than a day to go Bottom Of The Pile.

By the same token BM penalizes listings that are clicked on but have poor funnel conversion

Bernie
Message 6 of 15
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How to increase exposure rate in e-bay bestmatch search?

Avoiding negative feedback is an art form that takes a bit of time to master.

It's all about meeting or exceeding customer's expectations.
Under-promise and over-deliver.

You are, unfortunately, selling to a younger and, undoubtedly, tech-savvy crowd. They tend to be a little more trigger-happy.

Nonetheless, it's all about the rapport with your customer.

Timely shipping, sound product, shipping notifications, thank-you notes included in the package that mention feedback, etc, etc.

If you hit one of my listings and send me your email address, I'll send you a copy of our shipping notification (which mentions feedback) as well what we include with our packages.

Bernie
Message 7 of 15
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How to increase exposure rate in e-bay bestmatch search?

Hi Bernie,
Could you leave me an e-mail address? Your such expert in e-bay field. Thanks.
Message 8 of 15
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How to increase exposure rate in e-bay bestmatch search?

Hi Bernie,
Could you leave me an e-mail address? Your such expert in e-bay field. Thank you.




Avoiding negative feedback is an art form that takes a bit of time to master.

It's all about meeting or exceeding customer's expectations.
Under-promise and over-deliver.

You are, unfortunately, selling to a younger and, undoubtedly, tech-savvy crowd. They tend to be a little more trigger-happy.

Nonetheless, it's all about the rapport with your customer.

Timely shipping, sound product, shipping notifications, thank-you notes included in the package that mention feedback, etc, etc.

If you hit one of my listings and send me your email address, I'll send you a copy of our shipping notification (which mentions feedback) as well what we include with our packages.

Bernie
Message 9 of 15
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How to increase exposure rate in e-bay bestmatch search?

Hi Bernie,
You mentioned that " package included feedback", is it means that physically a thank you note paper in the package? Is it?




Avoiding negative feedback is an art form that takes a bit of time to master.

It's all about meeting or exceeding customer's expectations.
Under-promise and over-deliver.

You are, unfortunately, selling to a younger and, undoubtedly, tech-savvy crowd. They tend to be a little more trigger-happy.

Nonetheless, it's all about the rapport with your customer.

Timely shipping, sound product, shipping notifications, thank-you notes included in the package that mention feedback, etc, etc.

If you hit one of my listings and send me your email address, I'll send you a copy of our shipping notification (which mentions feedback) as well what we include with our packages.

Bernie
Message 10 of 15
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How to increase exposure rate in e-bay bestmatch search?

If you can't click on one of our listings and send me a message that includes your email address then... um ... er... how should put it, politely? I am beginning to understand why you might be in your predicament 😉

And, yes, physical note in packages.

Bernie

PS: One can't post email address in the forum I believe.
Message 11 of 15
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How to increase exposure rate in e-bay bestmatch search?

Hi Bernie,
You made the thank you note pretty girly style or neutral style? Here is my msn: killerpjw@hotmail.com.. Add me, discuss with you at night after work...


If you can't click on one of our listings and send me a message that includes your email address then... um ... er... how should put it, politely? I am beginning to understand why you might be in your predicament 😉

And, yes, physical note in packages.

Bernie

PS: One can't post email address in the forum I believe.
Message 12 of 15
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How to increase exposure rate in e-bay bestmatch search?

I use yellow and orange (to differentiate both stores)

Our customers are 99% male, aged baby boomer to grave.

But then, we do have a pink engine that sells quite well lol.

Although I am an advisory in a few blogs pertaining to my industry, I don't partake in any social networking sites, MSN, Facebook, Myspace, Twitter, etc, etc.

In my spare time I like speaking with and touching real people :-x

Bernie
Message 13 of 15
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How to increase exposure rate in e-bay bestmatch search?

Hi Bernie,
Our sales is dropping this month, it means the customer who left feedback turn less than before. How can i change the situation?.....
The fact is, we have disputes in paypal and high amount of negative feedback recently. I just want to turn back the situation to normal. Thanks


Well, no. Your feedback since 2007 is visible on toolhaus.org.
And the negative and neutral comments are consistent. Communication problems, wrong item shipped, underpowered batteries, store credit or replacement rather than refund... and most of the comments are properly spelled and reasonably calm.
No 'roid rage.

Your problem may be that eBay is now asking for Detailed Seller Ratings and using them as part of the Best Match program. Also recently, eBay started restricting sellers with open Disputes.

Your question should be: How do I avoid making my customers unhappy? How do I prevent a problem from becoming a Dispute?

The feedback is just a symbol of the problem.
Message 14 of 15
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How to increase exposure rate in e-bay bestmatch search?

Well written Femmefan.

I had previously looked up the history as well and hinted at this.

I was biting my tongue when writing but then did not spell it out as drastically (but correctly) as you did.

I believe that "Shipping Time" is the only DSR that is factored into BM but negs and disputes certainly play a big role in limiting exposure.

eBay likes to present, to the buyer, listings from sellers where the chance is the greatest that the buyer will have a good experience.

Bernie
Message 15 of 15
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