Interesting article on ebay on various topics

[pocomocomputing]

Here is a Market Realist (stock market site) web page with 9 short articles on different eBay topics.

http://marketrealist.com/2016/03/initiatives-ebay-taking-stimulate-buyers-growth/

Not too informative but interesting to see how the stock market writes/thinks about eBay. Important since eBay Management needs to be careful about their stock market value.

[lucitabby]

Thank you poco - a very interesting read.

[hlmacdon]

Great, but unfortunately analytics do nothing for sales and when your suggestions boil down to a) pay more money to advertise or b) lower your price, it is hardly useful for a seller. It would be nice if some time was actually spent on areas that would improve day to day buyer/seller interaction, like the ability to send a quote/invoice for multiple items, or god forbid a functional add to cart system that worked across ebay sites. Way too much of my time interacting with customers is spent on answer questions I shouldn't need to or explaining ebay workarounds/bugs/etc. If there was money to be invested to pay content farms to write SEO targeted review guides, I'm sure some money could be found to improve seller tools. 

The basic approach to SEO here won't do much for sales either. The real value of the program is to create a structured way to group skus and force pricing down, in the same manner Amazon does. Group skus by UPC/Model then point the buyer automatically to the lowest price. No thanks. They claim a renewed focus is on unique products but the site roadmap doesn't reflect anything of the kind. They still don't seem to have any strategy in place here, which is a shame as that is the only USP that ebay offers.

[femmefan1946]

A quick read indicates that these articles are aimed not at users of eBay, but at stock speculators.

I keep muttering about how eBay manages to make profits, but never gives dividends.

The result of this strategy is that the stockholders don't make money on the company, they only make money when they buy the stock at a low point and sell it when it goes higher.

This probably makes money for the senior staff who get partial payment in stock options, but does the company no good.

EBay only makes money from that first stock offering. Any other trades don't put a penny in eBay's pockets.

These numbers are meant to guide/placate/mesmerize the punters.