As we all should be aware by now, eBay has reverted to fully masking the email addresses of mail exchanged via the messaging system. The email remains masked even after a buyer has purchased and paid, although the email address does get displayed in the body of the mail after a buyer has paid for a purchase. The email address may also be culled from the Sold page when a purchase has been made.
This presents some challenges for sellers. Not only is the messaging system archaic, it does not permit scalable fonts, sizes, proper formatting and also limits the length of a message. Furthermore, it does not offer unlimited and easy searches.
Our email database goes back 12 years, currently comprises over 800,000 emails and our communications system risks being comprised by this eBay move.
The worst thing is that eBay, at their discretion, suppresses emails. Potential buyers then think that we have not responded.
Recently, with the assistance of a competitor, we spent the better part of a morning testing the system. Messages exchanged ranged from the innocuous to blatant policy violations. Following are some results:
Messages that included links to our outside of eBay store, offering to sell directly, were suppressed.
Messages that included links to a (non-existent) outside of eBay store, offering to sell directly, were sometimes suppressed but not always.
Messages that included links to blogs outside of eBay were sometimes suppressed but not always. (For us that’s a problem as we deal with collectors that request difficult to find items, not available on eBay. Instead of brushing them off, we prefer to point them in the right direction)
Requests to provide a real email address were generally delivered.
I am looking for input / comments / suggestions from you guys and gals and how you are coping with this.
I am obviously not interested in informing a potential buyer of our other store on first contact (that is done in the shipping confirmation once they have made an initial purchase) but the messaging system is so restrictive that it affects our business. We have a 5.0 DSR for Communication but it may be a challenge to maintain this with the mail changes.
Bernie