That's hilarious!
Unfortunately, the online perils seem to be leaking into the real life world also.
Cases in point the email requests and postal code requests. Worst of all is the President's Choice loyalty card / program. Took one look at that and tossed it. They have obviously decided to push the envelope to see how much invasion of privacy they can coerce from people for a 20 cent discount on a product that's probably cheaper elsewhere anyway..