eBay is still very active for certain categories. Keep in mind, there is nothing stopping you from cross-listing your items on multiple platforms. Especially when you have less than 100 items, this would not be difficult to manage. The only possible issue you will encounter is if both items sell at the same time on two different platforms. If you cancel an eBay order because an item is out of stock, you can get what is called a defect. Multiple defects can lead to higher eBay fees, or your account being suspended. Most items either sell right away, or they take a long time to sell. So if you list something on eBay, wait a few days, and then cross-post on Etsy, you should probably be okay. The idea being, if it sells on one platform you would go to the other platform and cancel the listing. There might be software that handles this automatically as well.
Also with eBay, you need a high number of listings to produce sales. To give you an example, at the peak of my listings I had around 4000-5000 pieces of media listed on eBay. That produced 300-500 sales per month. Unless an item is in high demand or trending for some reason, sales don't happen at a high rate. With 63 listings of high priced or premium type items, if you were to sell a few a month, that's a decent sell through rate. That means by the end of the year, your 63 listings would be sold through.
A big issue you will encounter is that you're selling using a 0 feedback account. Feedback is not important in the long-run, but low or no feedback can both make new sellers look sketchy and can also make them a target for scammers.
As a new seller, you really need to invest a bit of money in buying things to get your feedback up. If there is something you collect or something you need on eBay that is cheap, go out and buy it using your account. Let's say you collect hockey cards, go out and buy a dozen cheap inserts. The important thing is for the number beside your name not to be at 0 or not to be at a single digit. A dozen feedback is still very low, but it's less likely to put off buyers than no feedback.
As far as the "scammer" part. I don't know if your category will attract scammers. The usual scam that you will receive is that a person will buy your item, and claim that it is meant for a gift and they need it sent to a different address than the one you used at checkout. They assume because you have low feedback, you may not have read eBay's Seller Protection policy that states that if you send to an address that is different than the one used at checkout, you aren't covered. That means, the buyer can open a case, get a refund, and keep the item. It doesn't matter if you can point out to eBay that they asked you to send to a different address.
The other scam would be that a buyer may open an item not as described return and hope that you do not know how it works. They would be fishing for you not to provide a label. If you do not provide them with a label by the deadline, they will receive a refund from eBay and get to keep the item.
It is a bit of a sidenote, but I would read eBay's help pages to familiarize yourself with the Seller and Buyer protection policies. https://www.ebay.ca/help/policies/selling-policies/seller-protections?id=4345
If you aren't using promoted listings, you should be using it. A lot of people on this board hate promoted listings, because they see it as a trojan horse to get eBay additional fees. The reality is that for most items, you need it. Especially items like yours, that might be purchased by someone who searches for the item outside of eBay (Google, Facebook, etc). If you use promoted listings, eBay will not only give you a higher placement in the 'Best Match' search. It will also advertise your items outside of eBay. Promoted listings has now become exceedingly complicated with many different options. If you don't have the time right away to learn how to use it, I would at least promote your items at the lowest possible flat rate (I believe it is 2 percent). This means that for every $100 you sell, eBay gets an extra $2 in exchange for promoting your listing. Unless you're selling either a very niche item with no competition, or an incredibly popular item that sells itself because there is an obscene amount of demand, you absolutely need to use promoted listings to maximize sales.
A big part of ensuring your listings attract buyers is to use the right keywords in both the title and item specifics. Think about what you might search if you were trying to find an item on eBay, or if you were to google to find an item. For example, if I have an Adidas Authentic On Ice Toronto Maple Leafs Blue Home jersey to sell, I could simply list it as 'Toronto Maple Leafs Jersey' - but then when people search for Adidas jersey or Authentic Maple Leafs jersey, or blue home Maple Leafs jersey, my listing won't come up. While you should not include irrelevant details that will confuse buyers, you should include as many relevant keywords in either the title or item specifics. There is also a theory that filling out as many item specifics as possible will boost the placement of your item in the best match search algorithm. The same thing goes for adding multiple pictures.
Lastly, consider shooting your pictures using a 4:3 aspect ratio, with the photo shot horizontally long, not vertically long. If you are using your phone to take photos, your phone should have a way to choose the aspect ratio. This is eBay's default aspect ratio. You have to keep in mind that people use both computers and mobile devices to browse for items.
Part of taking effective photos isn't just that they look good when someone is reading your listing, but that they maximize the real estate in the search and can look as appealing as possible even when they are very small in a desktop or mobile search. eBay uses a 4:3 aspect ratio, and for now they seem to crop to a square 1:1 ratio on the search engine. So the way you want your pictures done is that you want the primary item centred taking up the middle square of a 4:3 frame. eBay seems to randomly change how they present things, and they aren't consistent across different platforms (mobile, desktop, etc). So by taking your photos 4:3 with the item centred in the middle square, you ensure you will get the best looking photos in all situations when people search for an item, regardless of what they use to search for it.
To summarize, getting higher placement in eBay's Best Match search is key to selling more items:
- Use promoted listings, even if it is only the minimum rate of 2 percent.
- Including as many relevant words in the title, fill out as many item specifics as possible.
- Use 4:3 photos with the item centred. Include multiple photos, even if they are quick shots from different angles. You can take 10 photos in about 30 seconds with a cell phone.
- When possible, offer free shipping, same or one day handling, and hassle free returns. (If you are able to, not everybody has a business model where you can deal with the cost of returns.).
- Buy a few items to get out of single digit feedback.
- Run sales, even if they are superficial like 5 percent or 10 percent off.
- Accept 'Best Offers' on items. Even if you have to increase your Buy It Now slightly. You can turn on auto-decline and/or auto-accept to weed out lowballers. Keep in mind that everytime a lowballer engages with your listing and shoots off 5 failed offers in a row, they increase engagement with your listing. This is speculated to push it up in the Best Match.
The above list of things is some I mentioned in depth, some I did not. The key to making the most sales is maximizing your placement in the Best Match search algorithm. That is assuming your items are priced properly and there is a market for them.
