Promos for store owners. Anyone kkeping track?

Promos have been fast and furious the last two months. Anyone keeping track of them? What to expect and when?

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Promos for store owners. Anyone kkeping track?

Sales have been so bad this month that, honestly dont really care about any promos.

Message 2 of 21
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Promos for store owners. Anyone kkeping track?

I'd have to say the same thing.  It's been a brutal month, and I think what's needed is more buyers, not more promotions.  I notice in the categories in which I sell that there is a spike in lower quality "stuff" as soon as a new promotion appears, which not only spreads the competition over a wider field, but makes it harder for the buyers that are out there to find what they want. 

 

There have been an unusual number of listing promos over the past few months.  Far more, it seems to me, than the entire previous year.  The ones that I was completely flummoxed by were the 7-figure free listing promos.  Honestly, what's the point of sending that sort of promo to everybody and his dog? 

 

The promos generally don't do me a lot of good if they are less than 7 days long.  Given that the announcement of them in my Summary page or inbox is generally a day or so late, and that I usually need 2 or 3 days to work up new listings, by that time I really get into gear the promo is often nearly over.

 

The recent one that really worked for me was the FP promo that lasted 2 weeks or more, if I recall, for a couple of thousand listings.  

 

My biggest criticism of eBay's listing promos?  Give us a day or two notice before they're set to begin.  What does it matter when they're handing the promos out like candy anyway? 

 

By the way, I notice that every time I relist an item now, I'm getting the "relist 3 times for free" message showing up.  This is new too.  This, together with the cluster of recent promos, says to me that eBay may be heading toward a no-fee listing system at some point.

 

 

Message 3 of 21
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Promos for store owners. Anyone kkeping track?

"Anyone keeping track of them?"

 

Keeping track of what?

 

Sellers are listing all types of "stuff" flooding the site.  Many of these listings would never be listed if sellers has to pay a token for the privilege of listing (as all sellers did in the good old days).

 

With more "stuff" for sale and fewer buyers visiting the site, the results are predictable.  As always, a few sellers will buck the overall trend and do well.  Good for them.

Message 4 of 21
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Promos for store owners. Anyone kkeping track?

sigh

My intent was, the promos are doing me a lot of good. They are creating sales where I did not expect them. I am creating more listings, 125 more, than my basic free 500. Keeps me busy and brings in shekels I would not ordinarily have.

It is starting to get complicated. I have store listings, dot com listings, dot ca listings. For me this makes a difference as my com and ca listings are radically different for the same part. Com has parts compatibility, ca does not.

So, I am listing far more, and for free. These listings are increasing my exposure and delivering sales. Sales, on widgets I would not ordinarily list.

I have one particular widget that has seven different applications. I have thirty of them. I can auction on .ca in one format, on ,dot in another, in my store in a third manner.

Listing with Google searchable part numbers and application years, which is better, one listing, or 21 listings? These are vintage ignition switches that fit seven different makes from 1948-1969.

This is a whole different level of organization than I would have anticipated.
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Message 5 of 21
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Promos for store owners. Anyone kkeping track?

I do think Ebay should be doing more to promote buying on Ebay as things seem to be drying up or down for a lot of sellers.  Haven't seen any tv or media ads put on by Ebay in a very long time. With the recent security password glitch I think Ebay should be doing more to win back buyer's confidence and do some advertising.  Maybe a buy a certain amount, get  a % off purchases on Ebay coupon promotion would also help. 

Message 6 of 21
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Promos for store owners. Anyone kkeping track?


@joetriever wrote:

Haven't seen any tv or media ads put on by Ebay in a very long time. With the recent security password glitch I think Ebay should be doing more to win back buyer's confidence and do some advertising.   


I completely agree!  I brought this question up at this week's Wed. board session, and I'm afraid I have to say the pat answer wasn't very reassuring, nor very plausible really.  Like you, I can't recall seeing or hearing a peep from eBay on TV or radio in the last few months.  See Post #18 on this thread (the reply by eBay staff to my question):

 

http://community.ebay.ca/t5/Weekly-Board-Hour-Session/June-25th-2014-Weekly-Board-Hour/m-p/245540#M1...

 

Message 7 of 21
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Promos for store owners. Anyone kkeping track?

P.S.  -- Love your adorable retriever photo!

Message 8 of 21
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Promos for store owners. Anyone kkeping track?

If you have a premium price store, extra FP listings are only .10 so you could list an extra 125 listings per month for $12.50. Even if you just sold one of those extra items that you wouldn't normally list, you would pay for that $12.50 and more so why not continually list them rather than doing so only during promotions?

Message 9 of 21
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Promos for store owners. Anyone kkeping track?

I do not watch TV, let alone ads of any kind.

However, every time I fire up my computer there is an ebay icon on my screen loaded in with Windows 7. Windows 8 comes with an eBay link. To me, that is advertising.
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Message 10 of 21
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Promos for store owners. Anyone kkeping track?


@pjcdn2005 wrote:

If you have a premium price store, extra FP listings are only .10 so you could list an extra 125 listings per month for $12.50. Even if you just sold one of those extra items that you wouldn't normally list, you would pay for that $12.50 and more so why not continually list them rather than doing so only during promotions?


PJ, I am a Scotsman. The old Scot expression "Auch!" means "My bar bill is too high".

 

eBay has done their metrics and have noticed that free attracts people like me, like fleas to rotting garbage. It has caused me to try different things. These different things work, much to my consternation.

 

Because I list on two sites, with different functionality, I need different approaches. Different approaches requires some level of coherent planning. Hence, my original question.

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Promos for store owners. Anyone kkeping track?


@mr.elmwood wrote:


 

eBay has done their metrics and have noticed that free attracts people like me, like fleas to rotting garbage. It has caused me to try different things. These different things work, much to my consternation.

 


You're a hoot, Mr. E., I just about fell off my chair reading this!  Are you sure you shouldn't be trying your hand at being a stand-up comedian?

Message 12 of 21
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Promos for store owners. Anyone kkeping track?


@rose-dee wrote:

@mr.elmwood wrote:


 

eBay has done their metrics and have noticed that free attracts people like me, like fleas to rotting garbage. It has caused me to try different things. These different things work, much to my consternation.

 


You're a hoot, Mr. E., I just about fell off my chair reading this!  Are you sure you shouldn't be trying your hand at being a stand-up comedian?


I have been asked that before. I have said for years that I should write down the things that I say, or, burble out up out of the rotting mess.

 

BWWWIIIINNNGGG!! Away we go off topic again.

 

sigh

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Message 13 of 21
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Promos for store owners. Anyone kkeping track?

well Mr Elmwood, Im glad to hear at least some one is doing well. Promos are great when there is some business to be had. Unfortunately its not my case at this time.

 

I would like to see Ebay maybe try reinventing it self in the media. I do think for some if not  for many, Ebay is a place of dishonest goods and service . Maybe Im wrong, but there seems to always be a bit of a joke when you hear someone in the media or just in conversation mention Ebay. 

 

How would they reinvent them selves? I dont know, but I suppose they good mention such things as safe to shop, Ebay purchase guarantees, etc.

Message 14 of 21
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Promos for store owners. Anyone kkeping track?

Jersey, thanks for staying on topic. As CCR sang "Before you accuse me, take a look at yourself".

I chanced to see what you sell. First off, I thought "Kewl stuff". Yer Pat Lafontaine jersey? In you title you have a slew of non-searchable keywords. Who searches using any of these words "wth free team crest&patches 56"?

What is this word "wth"?
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Message 15 of 21
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Promos for store owners. Anyone kkeping track?


@jerseywithstats wrote:

 

I would like to see Ebay maybe try reinventing it self in the media. I do think for some if not  for many, Ebay is a place of dishonest goods and service . Maybe Im wrong, but there seems to always be a bit of a joke when you hear someone in the media or just in conversation mention Ebay. 

 

How would they reinvent them selves? I dont know, but I suppose they good mention such things as safe to shop, Ebay purchase guarantees, etc.


All good points, and I agree wholeheartedly.  Actually, most of the time when I mention to people I meet that I have an eBay store, they sort of screw up their faces and give me a long look (these are Canadians, of course). 

 

I don't think eBay has a great reputation here, and I've always thought they should spend more time and resources on weeding out evil-doers on this site than forever re-arranging the furniture (so to speak).

Message 16 of 21
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Promos for store owners. Anyone kkeping track?

"wth free team crest&patches 56"?

 


I understand what your saying but I never intended on these words for the search. Given the amount of letters we can use in our header, I simply used it up what was left with additional information. Wont find it in a search but may entice.

Message 17 of 21
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Promos for store owners. Anyone kkeping track?

The words "hall of fame " would not fit?

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Message 18 of 21
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Promos for store owners. Anyone kkeping track?


@mr.elmwood wrote:

@pjcdn2005 wrote:

If you have a premium price store, extra FP listings are only .10 so you could list an extra 125 listings per month for $12.50. Even if you just sold one of those extra items that you wouldn't normally list, you would pay for that $12.50 and more so why not continually list them rather than doing so only during promotions?


PJ, I am a Scotsman. The old Scot expression "Auch!" means "My bar bill is too high".

 

eBay has done their metrics and have noticed that free attracts people like me, like fleas to rotting garbage. It has caused me to try different things. These different things work, much to my consternation.

 

Because I list on two sites, with different functionality, I need different approaches. Different approaches requires some level of coherent planning. Hence, my original question.


But even Scotsman know that sometimes you have to spend money to make money 🙂

Message 19 of 21
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Promos for store owners. Anyone kkeping track?


@jerseywithstats wrote:

Sales have been so bad this month that, honestly dont really care about any promos.


Ditto

 

And given my discovery today (see my post) about being charged to use the scheduling feature now vs before I had a store and it was free, any auction style promos are completely useless to me.

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